This guide is about ordering kiosks, from the perspective of restaurants, shops, bars, and other hospitality services thinking about investing in one. Ordering kiosks, sometimes called self-service kiosks, or self checkouts, are touchscreen devices that can show menus, take payments, or display information. The most famous example is the McDonald’s kiosk but there are now examples from hundreds of other retailers.
The McDonald’s Kiosk was an early pioneer of the kiosk form, recent years have seen kiosks emerge which are inexpensive and can run on iPads. So, in this guide, StoreKit asks: are they worth it? Will they see a return on investment?
We write this guide with thanks to contributors from Goodtill, MIND BODY, Kurve Kiosks, The Good Till, Star Micronics, Revel Systems, Bentley University, The University of Auckland, Bouncepad, Image Holders, and many other experts from the world of retail and hospitality.
Introduction to Ordering Kiosks
A study from customer service management platform Qudini shows that British retailers lose out on £3.4 billion yearly because of customers walking out of a store queue. It’s not just shoppers – QSR goers face various degrees of anxiety depending on the queue type and can end up loitering, which can limit your throughput and knock your bottom line. If you’re lucky enough to suffer from queues, you might find that the kiosk will help increase your throughput.
But that’s not the most important reasons that people invest in kiosks. Existing hospitality kiosk adopters are seeing an increase of 15 to 30% in transaction value, according to Kurve. Additionally, kiosk stores can cut down on operational costs such as menu reprints.
This is why StoreKit launched an investigation into why they boost profits, how kiosks exactly work in stores and what merchants should consider before buying.
A sneak peek…
Our 2020 guide takes the research burden off your shoulders. For instance, Covid-19 and social distancing measures remain a pressing consideration for many merchants. But self-service reduces customer queues and contact with staff. Some suppliers offer touchless transaction technologies, while others are offering devices with sensors that can take temperatures or dispense sanitiser.
Integrating your kiosk with existing technology or EPOS system, featuring best practices from the GoodTill, Vita Mojo and Revel Systems
Securing your kiosk – ImageHolders and Bouncepad advise StoreKit
Designing an effective interface – Perfect Gym have perfected their hospitality solution while Star Micronics have developed robust hardware and printing options
The risks of kiosks – Are there downsides? We consult Kurve Kiosks on their industry study and hospitality academic Dr Warren Goodsir of the Auckland University of Technology
We’ve taken some of the brightest and boldest self-service ideas to help you get ready for the future. There’s now no longer an insurmountable financial barrier – all you need is an iPad and a stand to get started.
EPOS and kiosks
One final note – StoreKit is focused on EPOS systems. At the minute, most of the software providers who produce kiosks are EPOS software providers. StoreKit can help with EPOS for pubs or bars, EPOS for restaurants, and EPOS for retail – or even EPOS for Hotels. So get in touch if you’re not sure how to get started.