What are Shopify and Wix?
If you’re looking to get your restaurant online, Shopify and Wix are two big names you will have encountered — and, in an increasingly digital world, choosing the right platform for your business is crucial to driving success. Below, we’ve taken a look at Shopify vs Wix to help you decide which you should use.
Shopify started off as a dedicated e-commerce platform, so the focus is and has always been on selling online. In comparison, Wix started as a website building platform, and it was intended to let anyone create their own website without coding or design skills. But it’s developed over time, and it now also offers e-commerce capabilities.
That informs the ways in which the two platforms are different. Where your emphasis is as a business might determine which is the best to choose.
Shopify and Wix: a comparison
Overall, it’s easier to build a website with Wix. Wix lets you build your website using drag-and-drop, so it’s really easy and intuitive to use, even for complete beginners. They have excellent step-by-step guides and tutorials if you need guidance.
With Shopify, you’ll need at least a couple of hours to set up an online store. But building a website with Shopify is still straightforward.
Set against a free website builder like WordPress, both of these have done a lot of work to make it very easy to get started. But as you get bigger and need more features, you’ll find that they become expensive, and more limited in their scope. Wix takes minutes, Shopify takes hours, and WordPress takes days.
Themes and responsiveness
With Wix, you can find 60 free and stylish e-commerce templates. Shopify’s themes are also modern and stylish, but you’ll have to pay a one-off fee for a lot of the themes.
Wix’s templates are pretty flexible. But if you know HTML or CSS, Shopify lets you make more in-depth customisations to let you build your online store as you like. Shopify’s templates are also responsive, so they’ll automatically adapt to both computers and smartphones without any extra tweaking.
Wix’s templates are becoming increasingly responsive, but often, you’ll still need to move elements around manually to make sure your site adapts to smartphones.
Progressive web apps
Shopify lets you build a “progressive web application”. This is why Shopify is more responsive on mobile browsing – PWAs are faster and look more like an app to users.
Users of StoreKit Takeaway, which is a free takeaway menu you can add to any site, are 80% mobile users – that’s why we’ve taken the time to build a progressive web app.
If you’re setting up a site designed for those users and you’re using a desktop-oriented website builder, it might be worth getting a separate PWA menu like StoreKit Takeaway for a simpler mobile browsing experience.
Both Shopify and Wix offer a basic inventory management system targeted at retail, both have abandoned cart recovery. Both are similar when it comes to managing tax settings, and can include VAT in prices, which is sometimes a shortfall of software products from abroad. Importantly, both have put the work in to make their stores visible on Google.
One of the two main differences is the number of available payment options. Shopify can support Apple Pay, Android Pay, and Google Pay. Wix doesn’t – and that could lead to higher cart abandonment.
The other difference is the data analytics capabilities. They reflect the original conception as a site builder versus an ecommerce tool. Wix focuses more on site performance and marketing, whilst Shopify’s data analytics is more focused on sales.
Both Shopify and Wix also offer a massive number of extra software applications – but this is where the difference between the two really lies.
Shopify’s apps are generally more focused on processing and increasing sales. Compared to Wix, their e-commerce-specific features are more comprehensive. With its greater depth of e-commerce offerings, Shopify is more likely the best choice for you if you’re a retail business.
Wix’s app market has more apps that focus on making your website more attractive and engaging overall. Wix’s app market also offers extra features that are more relevant to various types of industries, like hotels or restaurants.
The main difference between Wix’s plans is storage size. If you’re a small retail business, the Business Basic plan should be enough for your needs. The Basic Shopify Plan is more expensive than Wix’s Business Basic plan, and it lacks some of the features that the more expensive plans offer.
Shopify can scale to any size, so it’s more appropriate for larger businesses than Wix. However, we still generally think of Shopify as an expensive solution for larger businesses. If you’re good at tech, you might find that the more difficult free solutions like WordPress can do the same job – even if wordpress is a little creaky.
With Shopify, you’ll also have to pay an additional transaction fee for every sale, unless you use Shopify Payments. With Wix you can use a third party ecommerce payments provider. Although you’ll still have to pay for processing, it’s likely to be a little cheaper because you can choose.
Shopify and Wix: which is best for you?
Shopify and Wix have both made e-commerce and website building more accessible to a larger audience. For larger businesses with stronger technological competencies, they might be limiting in what they can do. They can also be more expensive than an unhosted system like WordPress.
Wix is the fastest, easiest, and cheapest option for website building. But it has a fatal flaw – it’s not suited to mobile browsing. Shopify is predominantly oriented at retail. It’s a strong option for small shops, but there might still be work to do around facilitating restaurants.
If you’re in hospitality or you have a short catalogue of retail products, consider using StoreKitTakeaway. It’s a free online takeaway menu. You can add it to your Wix or WordPress site by adding the URL to a button. It has an easy-to-use interface and as a progressive web app, it’s smooth and fast-loading without requiring download. That makes it perfect for your customers to use, even if they’re not tech-savvy.
StoreKit is a payment processor. That means we can make the software free with our processing, and it means we only make money when you do – we’re focused on driving conversions and driving upsells.
If you want to find out what your website’s menu might look like, you can set your menu up in under 20 minutes for free.