# How Manjaros Cut Delivery Commission Without Losing the App Feel

> How Manjaros migrated from GloriaFood to Storekit across 18 locations - cutting delivery commission while growing direct orders.

Canonical: https://storekit.com/case-studies/how-manjaros-saves-7-60-per-direct-order  
Last updated: 2025-11-12

|  |  |
| --- | --- |
| Locations | 18 |
| Cities | London + Midlands |
| Segment | Premium QSR / fast casual |
| Before Storekit | GloriaFood for online ordering. Marketplace apps for discovery. Separate loyalty tooling that never synced with the till. |
| Online ordering | Storekit |
| Driver management & tracking | Shipday |

- **£7.60** saved per delivery order vs marketplace fees
- **~35%** of orders now placed direct vs Uber Eats
- **18** locations live on one branded ordering stack

Manjaros built a following on bold flavours and consistent execution across locations. The ordering layer had to match - same look, same speed, whether a guest ordered on a marketplace app or direct.

## The commission problem was hiding in plain sight

Every delivery routed through aggregators carried a fee that compounded at scale. Leadership wanted guests to choose Manjaros first - not a third-party shell with someone else's branding on top.

> It's vital that the experience for the customer feels the same, and looks better than what they're used to with the marketplace apps, otherwise they won't use it again.

## Migration without a menu rewrite

Storekit pulled GloriaFood menus and modifiers in one pass. Saman's team validated location-by-location, then flipped DNS and app links over a single weekend window per cluster.

- Branded web ordering matched in-store tone
- The kitchen display kept screens stable while channels shifted
- Loyalty hooks tied repeat behaviour back to direct

## What changed in the first 90 days

Direct share climbed as regulars learned the new URL and app icon. Kitchens reported fewer order-type surprises because modifiers synced cleanly from the CMS.

## Stack they run now

One ordering brain, multiple locations, aggregator delivery only where it still pays for discovery - not as the default path for every guest.

> It's vital that the experience for the customer feels the same, and looks better than what they're used to with the marketplace apps, otherwise they won't use it again.
>
> - Saman Karimi, CTO

Same brand. Fewer middlemen. More margin per box

## Related

- [Shipday](https://storekit.com/integrations/shipday)