# How Vincenzo's Sells 26,000 Pizzas a Year Without Touching the Website

> How Vincenzo's opened with Storekit from day one - 26K+ pizzas a year, pickup as the default, one shop on a standalone stack, no website to touch.

Canonical: https://storekit.com/case-studies/how-vincenzos-serves-26-000-pizzas-a-year-with-pre-orders  
Last updated: 2025-10-08

|  |  |
| --- | --- |
| Locations | 1 |
| Cities | South East England |
| Segment | Independent pizza / takeaway |
| Before Storekit | Nothing - opened with Storekit from day one. No legacy ordering site or plug-in to maintain. |
| Online ordering | Storekit |
| EPOS | None - Storekit runs the order end to end |

- **26K+** pizzas sold per year through online pickup
- **~100%** of pickup orders now placed online
- **Day 1** live with Storekit from opening - nothing to migrate, no website to run

Tom Vincent did not sign up to be a webmaster. He signs dough. Storekit had to remove website work from his week entirely - from the first shop opening.

## Pizza first, software never

Tom's priority was clear from day one: the dough, the oven, the make line - not chasing menu updates across a fragile website or fielding phone orders that ate into service.

> I want to focus on making pizza. I don't want to focus on making a website. I don't want to focus on operations... It does it all for me.

## Opened with Storekit - not migrated to it

They did not switch to Storekit. They opened with it. Pickup slots, lead times, and branded online ordering were built into the launch - staff trained on one screen where orders land formatted for the make line.

## Pickup became the default

Guests bookmarked the branded flow. Regulars came back to it on their own, without Tom writing a single campaign.

## One shop, one stack, nothing bolted on

No POS integration, no plug-ins, no Sunday night menu uploads. Storekit takes the order, the payment and the pickup slot, and the make line sees exactly what the guest saw at checkout. Tom's week has no website in it.

> I want to focus on making pizza. I don't want to focus on making a website. I don't want to focus on operations... It does it all for me.
>
> - Tom Vincent, Owner

Make pizza. Let the stack run the rest