> ## Documentation Index
> Fetch the complete documentation index at: https://storekit.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Loyalty Programs

> Increase repeat orders and customer lifetime value with loyalty programs integrated into storekit checkout. Customers earn and redeem rewards with no extra app.

Loyalty programs turn one-time customers into regulars. storekit integrates with leading loyalty platforms so your customers can earn and redeem rewards directly in the ordering flow - no separate apps or cards required.

## Why Loyalty Matters

Acquiring a new customer costs 5-7x more than retaining an existing one. A well-designed loyalty program:

* **Increases order frequency** - Customers return to earn and redeem rewards
* **Boosts average order value** - Points thresholds encourage larger orders
* **Builds emotional connection** - Rewards make customers feel valued
* **Generates data** - Track customer preferences and behaviour
* **Reduces reliance on discounts** - Rewards feel earned, not given away

<Note>
  Restaurants with loyalty programs see an average **20-30% increase in repeat orders** from enrolled customers.
</Note>

## Supported Integrations

storekit integrates natively with two leading loyalty platforms:

### Piggy

[Piggy](https://www.piggy.eu) is a flexible loyalty and marketing platform popular across Europe.

**Key Features:**

* **Points/credits system** - Customers earn credits on every order
* **Rewards catalogue** - Offer free items, discounts, or percentage off
* **Vouchers** - Time-limited rewards with expiration dates
* **Gift cards** - Sell and redeem digital gift cards
* **Automated campaigns** - Birthday rewards, win-back emails, and more
* **Multi-location support** - Unified loyalty across all your stores

**Reward Types:**

| Type              | Description                              |
| ----------------- | ---------------------------------------- |
| Basket discount   | Percentage or fixed amount off the total |
| Product discount  | Discount on specific menu items          |
| Category discount | Discount on entire categories            |
| Free item         | Redeem points for free products          |

### Como

[Como](https://www.como.com) is an enterprise-grade loyalty platform for hospitality brands.

**Key Features:**

* **Points balance** - Earn monetary points on purchases
* **Pay with points** - Use accumulated points to pay for orders
* **Deals and offers** - Targeted promotions based on behaviour
* **Membership tiers** - Bronze, Silver, Gold progression
* **Omnichannel** - Works across online, in-store, and app
* **Advanced segmentation** - Personalised rewards based on data
* **Enterprise reporting** - Deep analytics and insights

**Best For:** Multi-location brands wanting sophisticated loyalty with CRM capabilities.

## How It Works

### Customer Experience

1. **Sign up** - Customer enters email or phone at checkout
2. **Verify** - One-time code confirms their identity
3. **Earn** - Points accumulate automatically on every order
4. **View rewards** - Available rewards display in the basket
5. **Redeem** - One tap applies the reward to their order

The entire flow happens within your storekit store - no app downloads or card scans.

### Rewards Display

When a customer is logged in, their available rewards appear as a horizontal carousel in the checkout:

* Reward name and image
* Points/credits required
* Expiration date (if applicable)
* One-tap redeem button

Rewards that aren't applicable to the current cart (e.g., "Free burger" when there's no burger in the order) are shown but greyed out.

## Benefits for Your Business

<CardGroup cols={2}>
  <Card title="Higher Retention" icon="rotate">
    Loyalty members order 2-3x more frequently than non-members.
  </Card>

  <Card title="Increased Spend" icon="arrow-trend-up">
    Points thresholds encourage customers to add items to reach the next reward.
  </Card>

  <Card title="Customer Data" icon="database">
    Build a database of identified customers for marketing.
  </Card>

  <Card title="Reduced Discounting" icon="badge-percent">
    Earned rewards feel more valuable than blanket discounts.
  </Card>
</CardGroup>

## Gift Cards

Both Piggy and Como support digital gift cards that integrate with storekit:

* **Sell gift cards** - Customers purchase cards for friends and family
* **Redeem at checkout** - Enter gift card code to apply balance
* **Partial redemption** - Use part of the balance, save the rest
* **Balance checking** - Customers can check remaining balance

Gift cards are particularly powerful for:

* Holiday gifting seasons
* Corporate gifting programs
* "Sorry we messed up" recovery gestures

## Setting Up Loyalty

### Prerequisites

1. **Create an account** with Piggy or Como
2. **Configure your program** - Set earn rates, rewards, and tiers
3. **Get your API credentials** - Required for storekit integration

### Connect to storekit

1. Go to **Integrations** in your storekit dashboard
2. Select **Piggy** or **Como**
3. Enter your API credentials
4. Configure display options
5. Test with a sample order

<Tip>
  Start with a simple program - e.g., "Earn 1 point per £1 spent, redeem 100 points for £5 off." You can add complexity later once customers are enrolled.
</Tip>

## Program Design Tips

### Keep It Simple

The best loyalty programs are easy to understand:

* **Clear earn rate** - "£1 = 1 point" is better than complex multipliers
* **Achievable rewards** - First reward should be reachable in 2-3 orders
* **Visible progress** - Show customers how close they are to the next reward

### Reward What You Want

Design rewards that drive desired behaviour:

| Goal                 | Reward Strategy                               |
| -------------------- | --------------------------------------------- |
| Increase frequency   | Time-limited rewards ("Use within 7 days")    |
| Increase basket size | Thresholds ("Spend £25+, earn double points") |
| Promote new items    | Bonus points on new menu additions            |
| Off-peak orders      | Extra points on slow days/times               |

### Communicate Value

Make sure customers know about your program:

* Mention it on your store homepage
* Highlight points earned on the confirmation page
* Send "points balance" reminders via email
* Celebrate when customers unlock rewards

## Measuring Success

Track these metrics to evaluate your loyalty program:

| Metric                       | What It Tells You                        |
| ---------------------------- | ---------------------------------------- |
| **Enrollment rate**          | % of customers who join the program      |
| **Active member rate**       | % of members who ordered in last 30 days |
| **Redemption rate**          | % of earned points that get redeemed     |
| **Member vs non-member AOV** | Are members spending more?               |
| **Member order frequency**   | How often do members return?             |

<Warning>
  A low redemption rate might seem good (fewer discounts given), but it often indicates customers don't find the rewards valuable. Aim for 60-80% redemption.
</Warning>

## Getting Started

If you're new to loyalty:

1. **Choose a platform** - Piggy for flexibility, Como for enterprise
2. **Design a simple program** - Start basic, iterate based on data
3. **Connect to storekit** - Follow the integration steps above
4. **Promote enrollment** - Make it visible and valuable
5. **Monitor and adjust** - Review metrics monthly and refine

For most restaurants, loyalty pays for itself within 2-3 months through increased repeat orders and higher customer lifetime value.