> ## Documentation Index
> Fetch the complete documentation index at: https://storekit.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Acteol

> Sync storekit customer and order data to Acteol, the hospitality CRM platform. Build comprehensive guest profiles and power marketing automation campaigns.

Acteol (an Access company) is a hospitality CRM platform for guest data management and marketing automation. The storekit integration syncs customer and order data to build comprehensive guest profiles.

## Setup

1. Contact your Acteol account manager to enable the storekit integration
2. Obtain your Acteol API credentials
3. In storekit, go to **Settings** → **Integrations**
4. Enter your Acteol credentials
5. Save changes

## Synced Data

When a customer places an order, the following data is sent to Acteol:

### Guest Profile

| Field             | Acteol Field |
| ----------------- | ------------ |
| Email             | `email`      |
| First name        | `firstName`  |
| Last name         | `lastName`   |
| Phone             | `mobile`     |
| Marketing consent | `optIn`      |

### Transaction Data

| Field              | Description                 |
| ------------------ | --------------------------- |
| `transactionId`    | Order ID                    |
| `transactionDate`  | Order date and time         |
| `transactionValue` | Order total                 |
| `transactionType`  | Delivery / Pickup / Dine-in |
| `locationId`       | Store ID                    |
| `locationName`     | Store name                  |

### Order Items

| Field             | Description      |
| ----------------- | ---------------- |
| `productName`     | Item name        |
| `productCategory` | Category name    |
| `quantity`        | Quantity ordered |
| `price`           | Item price       |

### Customer Metrics

| Metric              | Description                   |
| ------------------- | ----------------------------- |
| `lifetimeValue`     | Total spend across all orders |
| `orderCount`        | Number of orders placed       |
| `averageOrderValue` | Average transaction value     |
| `firstTransaction`  | First order date              |
| `lastTransaction`   | Most recent order date        |

## Profile Matching

Acteol matches storekit customers with existing profiles using:

1. **Email address** (primary match)
2. **Phone number** (secondary match)

This creates a unified view across all your customer touchpoints.

## Use Cases

### Single Customer View

Combine data from multiple sources:

* Online orders (storekit)
* In-venue POS transactions
* Reservations
* WiFi logins
* Loyalty programme

### RFM Segmentation

Segment customers by Recency, Frequency, and Monetary value:

| Segment       | Criteria                        |
| ------------- | ------------------------------- |
| **Champions** | Recent, frequent, high spend    |
| **Loyal**     | Frequent, good spend            |
| **At Risk**   | Previously frequent, now lapsed |
| **Lost**      | Long time since last order      |

### Automated Campaigns

Set up triggered marketing:

* Welcome series for new customers
* Birthday offers
* Anniversary of first order
* Win-back for lapsed customers
* VIP recognition for top spenders

### Cross-Channel Attribution

Track customer journey across channels:

* First discovered via social media
* Signed up through WiFi
* First order via storekit
* Became regular customer

## Reporting

Access combined reporting in Acteol:

* Customer acquisition by source
* Lifetime value by channel
* Campaign performance
* Location comparisons

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