> ## Documentation Index
> Fetch the complete documentation index at: https://storekit.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Stampede

> Connect storekit customer data to Stampede for hospitality CRM and WiFi marketing. Enrich guest profiles and run automated email and SMS campaigns at scale.

Stampede is a hospitality CRM and WiFi marketing platform. The storekit integration syncs customer and order data to enrich your guest profiles and power automated marketing.

## Setup

1. Log in to your Stampede account
2. Go to **Settings** → **Integrations**
3. Generate an API key for storekit
4. In storekit, go to **Settings** → **Integrations**
5. Enter your Stampede API key
6. Save changes

## Synced Data

When a customer places an order, the following data is sent to Stampede:

### Guest Profile

| Field              | Description             |
| ------------------ | ----------------------- |
| `email`            | Customer email address  |
| `firstName`        | First name              |
| `lastName`         | Last name               |
| `phone`            | Phone number            |
| `marketingConsent` | Marketing opt-in status |

### Order Data

| Field        | Description                  |
| ------------ | ---------------------------- |
| `orderId`    | Unique order ID              |
| `orderDate`  | Date and time of order       |
| `orderTotal` | Order total amount           |
| `orderType`  | Delivery, Pickup, or Dine-in |
| `items`      | List of ordered items        |
| `storeId`    | Store ID                     |
| `storeName`  | Store name                   |

### Aggregated Metrics

| Metric              | Description               |
| ------------------- | ------------------------- |
| `totalOrders`       | Lifetime order count      |
| `totalSpend`        | Lifetime revenue          |
| `averageOrderValue` | Average order amount      |
| `firstOrderDate`    | Date of first order       |
| `lastOrderDate`     | Date of most recent order |

## Profile Enrichment

If you use Stampede WiFi, customer profiles are automatically matched:

* WiFi login email matches order email
* Combined view of visits and orders
* Richer segmentation options

## Use Cases

### Visit + Order Campaigns

Target customers based on both WiFi visits and orders:

1. Segment: visited 3+ times, ordered 0 times
2. Send offer to convert visitors to customers
3. Track conversion through orders

### Loyalty Recognition

Identify and reward your best customers:

1. Segment by combined visit + order frequency
2. Send VIP offers or exclusive access
3. Recognise high-value guests in-venue

### WiFi Capture to Order

Convert WiFi signups into orders:

1. Trigger automation when guest logs into WiFi
2. Send welcome email with first-order offer
3. Track orders from WiFi-captured emails

### Lapsed Customer Recovery

Re-engage customers who've stopped visiting:

1. Segment: last order 30+ days, previously regular
2. Send "We miss you" campaign
3. Include personalised offer based on past orders

## Attribution

Track which marketing campaigns drive orders:

* UTM parameters captured on orders
* Match campaigns to conversions
* Measure ROI by channel

## Related

<CardGroup cols={2}>
  <Card title="Customer Data" icon="users" href="/guides/marketing/customer-data">
    View and export customer data
  </Card>

  <Card title="Capturing Guest Data" icon="user-plus" href="/guides/guest-data/overview">
    Configure checkout data collection
  </Card>
</CardGroup>