> ## Documentation Index
> Fetch the complete documentation index at: https://storekit.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Customer Data

> Browse your storekit customer database to view order history, contact details, total spend, and marketing opt-in status. Export segments for email campaigns.

The Customers view in your dashboard gives you a complete picture of everyone who has ordered from your store. Use it to understand your customer base, identify your best customers, and export data for marketing campaigns.

## Accessing Customers

1. Go to **Customers** in the main menu
2. View your complete customer list

## Customer List

The customer list shows all customers who have placed orders, with key metrics at a glance:

| Column          | Description                           |
| --------------- | ------------------------------------- |
| **Name**        | Customer's first and last name        |
| **Email**       | Email address (if provided)           |
| **Phone**       | Phone number (if provided)            |
| **Orders**      | Total number of orders placed         |
| **Total Spent** | Lifetime spend across all orders      |
| **Last Order**  | Date of their most recent order       |
| **Marketing**   | Whether they've opted in to marketing |

## Customer Profiles

Click on any customer to view their full profile:

### Contact Details

* First name and last name
* Email address
* Phone number
* Company name (if provided)

### Order History

* Complete list of all orders
* Order dates and amounts
* Order status and fulfillment method
* Click any order to view full details

### Customer Metrics

* **Total orders** - Number of orders placed
* **Total spent** - Lifetime revenue from this customer
* **Average order value** - Total spent divided by number of orders
* **First order date** - When they became a customer
* **Last order date** - Most recent activity

### Marketing Consent

See whether the customer has opted in to receive marketing communications. This consent is captured at checkout when enabled.

## Searching and Filtering

### Search

Use the search bar to find customers by:

* Name
* Email address
* Phone number

### Filters

Filter your customer list by:

| Filter                | Options                            |
| --------------------- | ---------------------------------- |
| **Marketing consent** | Opted in / Not opted in            |
| **Order count**       | Number of orders (e.g., 5+ orders) |
| **Last order date**   | Date range                         |
| **Total spent**       | Spend threshold                    |

## Exporting Data

Export your customer data for use in email marketing platforms, CRM systems, or analysis tools.

### How to Export

1. Go to **Customers**
2. Apply any filters (optional)
3. Click **Export**
4. Choose your format (CSV)
5. Download the file

### Exported Fields

The export includes:

* First name
* Last name
* Email
* Phone
* Company name
* Order count
* Total spent
* Last order date
* Marketing consent status
* First order date

<Tip>
  Export only customers with marketing consent when importing to email platforms to stay compliant with privacy regulations.
</Tip>

## Using Customer Data

### Email Marketing

Export opted-in customers to platforms like:

* Mailchimp
* Klaviyo
* Brevo (Sendinblue)

### Loyalty Programs

Identify your best customers for VIP treatment:

* High order count
* High total spend
* Frequent recent orders

### Win-Back Campaigns

Find lapsed customers to re-engage:

* Haven't ordered in 30+ days
* Previously active (multiple orders)

### Customer Segmentation

Create segments based on behaviour:

| Segment      | Criteria                  |
| ------------ | ------------------------- |
| **VIPs**     | 10+ orders or £500+ spent |
| **Regulars** | 3-9 orders                |
| **New**      | 1-2 orders                |
| **At Risk**  | No order in 60+ days      |
| **Churned**  | No order in 90+ days      |

## Privacy and Compliance

### GDPR Rights

Customers can request:

* **Access** - View all data you hold about them
* **Deletion** - Remove their data from your systems
* **Portability** - Export their data

Handle these requests through [Contact Support](/getting-started/contact-support).

### Data Retention

Customer data is retained while you have an active account. You can:

* Delete individual customer records
* Request bulk data deletion

### Marketing Consent

Only contact customers who have explicitly opted in:

* Check the marketing consent column before exporting
* Filter by consent status when creating marketing lists
* Respect unsubscribe requests promptly

## Related

<CardGroup cols={2}>
  <Card title="Capturing Guest Data" icon="user-plus" href="/guides/guest-data/overview">
    Configure what customer data to collect
  </Card>

  <Card title="Customer Feedback" icon="star" href="/guides/marketing/customer-feedback">
    Collect and manage reviews
  </Card>
</CardGroup>