> ## Documentation Index
> Fetch the complete documentation index at: https://storekit.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Promotional Banners

> Add visual promotional banners to your storekit menu page to highlight special offers, new items, opening announcements, and seasonal events for guests.

Promotional banners are visual content blocks displayed on your menu page. They're designed to influence guest behavior - whether driving attention to specific menu items, promoting offers, or directing traffic to external goals like event bookings or private dining enquiries.

Banners are part of your **Content** toolkit alongside [Stories](/guides/menu-engineering/stories), giving marketing teams powerful tools to engage customers directly within the ordering experience.

## Creating a Banner

1. Go to **Marketing** → **Banners** in the dashboard
2. Click **Add Banner**
3. Upload your banner images (see [Image Requirements](#image-requirements))
4. Choose a **link type** and configure the action
5. Set the display order
6. Click **Save**

## Image Requirements

Banners require two images for optimal display across devices:

| Image       | Recommended Size | Usage                        |
| ----------- | ---------------- | ---------------------------- |
| **Desktop** | 1200 x 400px     | Shown on tablets and desktop |
| **Mobile**  | 800 x 400px      | Shown on mobile devices      |

<Tip>
  Use high-contrast images with clear text. Remember that banners appear in a horizontal scroll, so keep key messaging visible without requiring the full banner to be in view.
</Tip>

## Link Types

Configure what happens when a customer taps on your banner:

### Product Link

Opens a specific product's detail modal. Perfect for:

* Highlighting new menu items
* Promoting signature dishes
* Drawing attention to high-margin products

### Category Link

Scrolls the menu to a specific category. Useful for:

* Seasonal menu sections
* Lunch specials
* Promotional categories

### External URL

Opens an external link in a new tab. Ideal for:

* Private dining room (PDR) booking forms
* Event booking pages
* Catering enquiries
* Gift card purchases
* Social media pages

### Discount Code

Automatically applies a discount code when tapped. Great for:

* Flash sales
* Limited-time offers
* Highlighting active promotions

### Loyalty

Prompts customers to sign in or sign up for your loyalty program. Use for:

* Loyalty program awareness
* Member-exclusive offers
* Points promotions

### Menu Summary

Opens the allergen and dietary information summary. Helpful for:

* Highlighting dietary options
* Building trust with allergen-conscious guests

### Visual Only

Displays the banner without any action. Use for:

* Brand messaging
* Announcements
* Decorative content

## Metrics & Tracking

storekit automatically tracks banner engagement:

| Metric                 | Description                                 |
| ---------------------- | ------------------------------------------- |
| **Views**              | Number of times the banner was displayed    |
| **Clicks**             | Number of times the banner was tapped       |
| **Click-through rate** | Percentage of views that resulted in clicks |

For external links, clicks are tracked before the user leaves your menu. This data helps you understand which banners resonate with your audience and drive action.

## Use Cases

### Driving Menu Sales

* Feature your highest-margin dishes
* Highlight new additions to the menu
* Promote combo deals or meal bundles

### External Bookings

* Link to PDR booking systems
* Promote event spaces
* Advertise catering services

### Seasonal Campaigns

* Holiday specials
* Seasonal menu launches
* Limited-time collaborations

### Cross-Promotion

* Gift card purchases
* Loyalty program sign-ups
* Social media follows

### Operational Communication

* Kitchen closure notices
* Delivery area updates
* Holiday hours

## Best Practices

* **Keep it visual** - Use compelling imagery rather than text-heavy designs
* **Clear call-to-action** - Make it obvious what will happen when tapped
* **Rotate regularly** - Fresh content keeps the experience engaging
* **Match your brand** - Maintain visual consistency with your store design
* **Test performance** - Monitor click-through rates and iterate on underperforming banners
* **Prioritize mobile** - Most orders come from mobile devices, so design mobile-first
* **Limit quantity** - 3-5 active banners is ideal; too many creates decision fatigue

## Managing Banners

### Reordering

Drag and drop banners to change their display order. The first banner appears prominently on the left of the horizontal scroll.

### Scheduling

Set start and end dates to automatically show and hide banners. Plan your promotional calendar in advance.

### Deactivating

Toggle banners off to hide them without deleting. Useful for recurring promotions you want to reuse.

## Related Content

<CardGroup cols={2}>
  <Card title="Stories" icon="play" href="/guides/menu-engineering/stories">
    Full-screen video content for deeper engagement
  </Card>

  <Card title="Discount Codes" icon="percent" href="/guides/discounts/discount-codes">
    Create codes to use with banner promotions
  </Card>
</CardGroup>