> ## Documentation Index
> Fetch the complete documentation index at: https://storekit.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Menu Structure

> Organise your storekit menu so customers can find what they want quickly. Best practices for category order, naming, descriptions, and structure to grow sales.

A well-structured menu helps customers decide faster and order more. Poor structure leads to abandoned carts and missed sales.

## Categories

### Keep Names Short and Clear

Category names should be instantly understood:

| Good     | Avoid                           |
| -------- | ------------------------------- |
| Starters | Small Plates & Nibbles to Share |
| Burgers  | Our Famous Handcrafted Burgers  |
| Sides    | Accompaniments                  |
| Drinks   | Beverages & Refreshments        |

### Add Brief Descriptions

Category descriptions help customers understand what's in each section:

* Explain how items are meant to be enjoyed ("Perfect for sharing")
* Highlight key ingredients ("All served with hand-cut chips")
* Set expectations ("Served 12pm-3pm only")

## Items

### Names Matter

Item names should be descriptive but concise. Customers scan menus quickly.

### Descriptions: First 60 Characters Count

Most of your item description gets truncated on the menu page - only the first \~60 characters show before customers tap to see more.

**Front-load the important stuff:**

* Key ingredients first
* Dietary info (V, VG, GF) early
* Save the story for later in the description

## Menu Layouts

Choose a layout that matches your food:

| Layout           | Best For                 | Example Categories        |
| ---------------- | ------------------------ | ------------------------- |
| **A la carte**   | Full-service restaurants | Starters, Mains, Desserts |
| **By food type** | Fast food, takeaway      | Burgers, Pizza, Salads    |
| **Small form**   | Build-your-own concepts  | Base → Protein → Toppings |

## Keep It Focused

Shorter menus convert better:

* **Fewer choices = faster decisions** - Analysis paralysis is real
* **Quality over quantity** - 20 great items beats 50 average ones
* **Easier operations** - Less waste, faster prep, consistent quality

<Tip>
  If a menu item sells less than 5% of the category total, consider removing it.
</Tip>

## Bundles

Group items together to increase average order value:

* **Meal deals** - Main + side + drink at a slight discount
* **Family bundles** - Complete meals for 2-4 people
* **Sharing platters** - Multiple items in one selection

Bundles simplify ordering and make customers feel they're getting value.

## Modifiers

Let customers customise their order:

* **Required choices** - Size, protein, base
* **Optional extras** - Extra toppings, sauces, sides
* **Dietary swaps** - Gluten-free bun, oat milk

Well-designed modifiers increase order value while reducing special requests in order notes.

## Quick Checklist

* Category names are 1-3 words
* Each category has a brief description
* Important info is in first 60 characters of item descriptions
* Menu has 20-80 items (not 100+)
* Low sellers have been removed
* Bundles are available for common combinations
* Modifiers cover common customisations