> ## Documentation Index
> Fetch the complete documentation index at: https://storekit.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Sales Reports

> Analyse storekit sales data including revenue breakdowns, popular products, average order value, and trends across stores, time periods, and fulfillment types.

Sales reports give you a detailed view of your store's operational performance, including revenue breakdowns, product popularity, and order trends.

## Accessing Sales Reports

In the sidebar, click **Analytics** to expand the section, then select **Reports**. Select a store and date range to view your data.

## Report Types

Sales reports can be generated in two modes:

| Type              | Day Boundary         | Pre-order Recording                                     |
| ----------------- | -------------------- | ------------------------------------------------------- |
| **Transactional** | Day ends at midnight | Pre-orders recorded on the date payment is taken        |
| **Operational**   | Day ends at 5:00 AM  | Pre-orders recorded on the date the order is placed for |

<Note>
  Choose **Operational** if your business operates late at night and you want early-morning orders grouped with the previous day's trading. Choose **Transactional** for standard calendar-day reporting.
</Note>

## Available Data

Sales reports include the following breakdowns:

### Revenue

* **Revenue by area** — Sales split by ordering channel (e.g. Order and Pay, delivery)
* **Average order value** — Mean spend per order across the selected period
* **Delivery revenue** — Revenue from takeaway and delivery orders

### Order Trends

* **Orders by time of day** — Identify your peak trading hours
* **Orders by day of week** — See which days drive the most volume

### Products

* **Most popular products** — Top-selling items ranked by quantity
* **Most popular categories** — Best-performing menu categories

### Additional Metrics

| Metric                 | Description                                   |
| ---------------------- | --------------------------------------------- |
| **Tips by day**        | Daily tip totals collected through your store |
| **Discount summaries** | Breakdown of discounts applied across orders  |
| **Refunded orders**    | Orders that were fully or partially refunded  |
| **Failed orders**      | Orders that failed to complete                |

## Exporting Data

Click **Export** to download your sales report data as a CSV file.

## Related

* [Reports Overview](/guides/reports/overview) — Full list of available reports
* [Fee Report & Daily Summary](/guides/reports/fee-report) — View fees and reconcile payouts
* [Refunded Orders Report](/guides/reports/refunded-orders-report) — Detailed view of all refunds