> ## Documentation Index
> Fetch the complete documentation index at: https://storekit.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Marketing Reports

> Track storefront traffic, guest behaviour, conversion, product performance, and traffic sources.

Marketing Reports show how guests find and use your storefront, including traffic sources, product views, conversion, and live activity.

Open **Analytics > Marketing** from the dashboard.

<Note>
  Marketing Reports use browser tracking and may differ slightly from other storekit reports. Ad blockers and private browsing can prevent some activity from being recorded.
</Note>

## Overview

The top of the report shows the main performance metrics for the selected date range.

| Metric              | Description                                      |
| ------------------- | ------------------------------------------------ |
| Total Sessions      | Number of browsing sessions                      |
| Sessions with Order | Sessions that resulted in an order               |
| Conversion Rate     | Percentage of sessions that resulted in an order |
| Total Order Value   | Value of orders linked to tracked sessions       |

Use the date selector in the top-right to change the reporting period or compare it with the previous period.

## Guest Trends

Guest Trends shows the number of guests visiting your storefront over time.

The chart also compares activity with the previous period and shows the number of guests currently online.

## Traffic Sources

Traffic Sources shows where storefront visits came from.

| Source   | Description                                                      |
| -------- | ---------------------------------------------------------------- |
| Social   | Traffic from social platforms                                    |
| Direct   | Direct visits, or visits where no referring source was available |
| Referral | Traffic from another website or external link                    |

The Source Breakdown shows guests, sessions, revenue, and conversion rate for each source.

## Device Type

Device Type shows the devices used to access your storefront, such as desktop or mobile.

## Conversion Funnel

The Conversion Funnel shows how guests move through the ordering journey:

1. Menu Loaded
2. Viewed Product
3. Added to Cart
4. Checkout
5. Order Completed

This shows where guests leave the ordering flow before completing an order.

## Product Performance

Product Performance shows engagement with individual menu products.

| Metric      | Description                                                 |
| ----------- | ----------------------------------------------------------- |
| Views       | Number of times the product was viewed                      |
| Add to Cart | Number of times the product was added to the basket         |
| View → Cart | Percentage of product views that resulted in an add to cart |

## Search Queries

Search Queries shows the terms guests searched for on your menu during the selected period.

If no searches were recorded, this section will be empty.

## Peak Hours

Peak Hours shows storefront sessions by day and time.

Darker areas of the heatmap indicate periods with more sessions.

## Live Activity

The Live section shows storefront activity from the last five minutes.

Activity can be filtered by:

* Orders
* Cart
* Browsing
* Search


## Related topics

- [Reports Overview](/docs/guides/reports/overview.md)
- [Acteol](/docs/guides/integrations/marketing/acteol.md)
- [All Transactions Report](/docs/guides/reports/transactions-report.md)
- [Refunded Orders Report](/docs/guides/reports/refunded-orders-report.md)
- [Visitor Metrics Explained](/docs/guides/reports/visitor-metrics.md)