# Google Tag Manager

> Your GTM container on your store, with conversion data for GA4 and Google Ads.

Canonical: https://storekit.com/integrations/google-tag-manager

|  |  |
| --- | --- |
| Category | Marketing |
| Status | live |
| Plans | Starter, Grow, Pro, Enterprise |
| Setup time | ~5 minutes |

Add your GTM container ID and your store carries every tag you manage there. Storekit pushes order data into the data layer, so GA4 and Google Ads see the conversion.

## What it does

- Loads your GTM container on every page of your store
- Pushes order and conversion data to the data layer
- Fires whatever tags you configure in GTM

## Setup

Paste your container ID into the dashboard. Publish your tags in GTM as usual.

## Use cases

- GTM container on your store
- GA4 and Google Ads conversions
- Any tag GTM can fire

## Related

- [Setup guide in the help centre](https://storekit.com/docs/guides/integrations/marketing/google-tag-manager)
- [Google Tag Manager website](https://tagmanager.google.com/)
- [Meta Pixel](https://storekit.com/integrations/meta-pixel)
- [Klaviyo](https://storekit.com/integrations/klaviyo)
- [Uber Direct](https://storekit.com/integrations/uber-direct)
- [Toast](https://storekit.com/integrations/toast)