# Meta Pixel

> Meta Pixel and the Conversions API - Purchase events from the server, so Facebook and Instagram ads get the credit they earned.

Canonical: https://storekit.com/integrations/meta-pixel

|  |  |
| --- | --- |
| Category | Marketing |
| Status | live |
| Plans | Starter, Grow, Pro, Enterprise |
| Setup time | ~5 minutes |

Put your Meta Pixel on the store and Storekit sends Purchase events from the server as well as the browser. Ad blockers and iOS do not get a vote.

## What it does

- Loads your Pixel on every page of your store
- Sends Purchase events through the Conversions API
- Deduplicates the two so nothing counts twice

## Setup

Paste your Pixel ID and Conversions API token into the dashboard. Events start on the next order.

## Use cases

- Pixel on your store
- Purchase events sent server-side
- Ad attribution that survives the browser

## Related

- [Setup guide in the help centre](https://storekit.com/docs/guides/integrations/marketing/meta-tracking)
- [Meta Pixel website](https://www.facebook.com/business/tools/meta-pixel)
- [Google Tag Manager](https://storekit.com/integrations/google-tag-manager)
- [Klaviyo](https://storekit.com/integrations/klaviyo)
- [Uber Direct](https://storekit.com/integrations/uber-direct)
- [Toast](https://storekit.com/integrations/toast)