Food for Thought
July 24, 2023

Creating a Strong Brand for Your Takeaway Restaurant Online

In the bustling world of the food industry, creating a strong brand for your takeaway restaurant online is crucial. This article will delve into various methods that can help establish your brand, with a particular emphasis on the role of online presence.

The Importance of a Memorable Name

When starting a takeaway restaurant, one of the first steps is choosing a memorable name. Your restaurant's name is the cornerstone of your brand and plays a significant role in how customers perceive your business. A unique and catchy name can help you stand out in the crowded food industry and create a lasting impression on your customers.

Logo and Visual Identity

A well-designed logo is a powerful branding tool. It serves as the visual representation of your brand and should be easily recognisable. When designing your logo, consider your brand's personality and the message you want to convey. Remember, simplicity is key. A simple yet impactful logo can go a long way in establishing your brand identity.

Tagline and Brand Message

A compelling tagline and clear brand message are essential components of your brand strategy. Your tagline should encapsulate what your restaurant stands for and what makes it unique. Meanwhile, your brand message should consistently communicate your restaurant's values and mission. Together, they can help create a strong brand identity and resonate with your target audience.

Restaurant Ethos

Your restaurant's ethos, or its guiding beliefs, is another crucial aspect of your brand. It should reflect in every aspect of your business, from your menu offerings to your customer service. By clearly communicating your ethos, you can attract customers who share the same values and build a loyal customer base.

Restaurant Décor and Ambiance

Even though you're operating a takeaway restaurant, your physical location's décor and ambiance should align with your brand. If customers visit your location to pick up their orders, the décor should provide a visual representation of your brand. This consistency can enhance your brand image and provide a positive experience for your customers.

Booking Process

In today's digital age, a stress-free booking process is essential for a positive customer experience. Implementing an online ordering system for restaurants can streamline the booking process and make it easier for customers to place orders. This not only enhances the customer experience but also strengthens your brand reputation.

Website and Social Media Platforms

Your website and social media platforms are the digital face of your brand. They should be user-friendly, visually appealing, and reflect your brand identity. Regularly updating your platforms with engaging content can help you connect with your customers and strengthen your online presence.

The Role of Branding in Establishing Trust

Consistent branding enables customers to know what to anticipate from their experience, breeding trust and loyalty. From your logo to your customer service, every aspect of your business should reflect your brand. This consistency can help establish trust with your customers and encourage them to keep coming back.

Branding and Customer Experience

The right branding can significantly enhance the customer experience. From the moment customers visit your website to the moment they receive their order, their experience should reflect your brand. This can help create a positive impression and turn first-time customers into loyal patrons.

Standing Out from the Crowd

In the crowded food industry, perfect branding can make your restaurant stand out. By creating a unique and differentiated brand, you can attract more customers and establish a strong presence in the market.


Creating a strong brand for your takeaway restaurant online is a crucial step in ensuring the success of your business. By implementing these branding strategies, you can create a unique brand that resonates with your customers and stands out in the crowded food industry. Remember, a strong brand is more than just a catchy name or a stylish logo. It's about creating a consistent and memorable experience that keeps customers coming back for more.

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Frequently asked questions

Do I need to hire more staff?

No, you will not need to hire more floor staff. Our clients find that they can serve more guests with the same team by removing unnecessary steps of service. Your guests get their food & drink quicker, and your staff can focus on providing a better service.

Do you charge commissions?

No, we do not charge commission costs. Only transaction fees, just as you would pay with PDQ machines.

Is my business too small or too big for this?

No matter the shape or size of your business, storekit is the right tool for your operation. We work with all kinds of hospitality businesses in the UK (& abroad) to increase their sales, control their costs & enable an exceptional customer experience.

Will it reduce customer interaction?

No, you will not lose out on customer interaction. By removing tasks for your staff, they can spend more time on what matters. Bar staff can focus on making the best drinks possible, rather than taking orders. Floor staff can focus on engaging with guests and serving with a smile.

Do my guests want to order from their phones?

Online ordering for restaurants lets your guests order what they want, when they want. They get their food & drink quicker, without the stress of paying the bill. Your staff get more tips & can focus on what they do best - providing the best quality customer experience. You'll make more money & save costs. It's a win-win for everyone involved.

How long does it take to get my money?

We send payouts daily, but the bank usually takes 2 days to process them. That means, the money that you earn on Monday will be in your bank account by Thursday morning. This is rolling - so you'll get paid daily.

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