Food for Thought
January 10, 2025

How to Create an Online Menu with Pictures That Boosts Engagement Across Dine-In, Delivery, and Takeaway

A visually appealing menu helps customers decide faster and encourages them to order more. Here’s how to do it effectively.

1. Add High-Quality Photos for Every Dish

Visuals help customers imagine the food. Use clear, enticing images for each menu item to increase engagement across dine-in, takeaway, and delivery. You can build your storekit menu and upload images by following this guide.

Why it works: Photos make dishes more appealing, increasing the likelihood of orders.

2. Use Consistent Presentation

Ensure all images follow a consistent style to create a clean, professional look. Consistency builds trust and enhances your brand image across online platforms.

3. Highlight Bestsellers and Specials

Use visuals to feature your bestsellers or limited-time offers prominently. Placing these items at the top of your menu ensures they get the attention they deserve.

Why it works: Featuring popular dishes drives more sales and boosts average order value.

4. Optimise for Mobile and QR Menus

Ensure your photos load quickly and look great on mobile screens. A mobile-friendly menu ensures a smooth experience with QR Order & Pay.

5. Keep Your Menu Fresh

Update photos and menu items regularly to keep customers interested. With storekit, you can easily upload new images and make quick adjustments to stay relevant.

An online menu with pictures creates a better customer experience and drives higher sales. Use storekit’s online ordering platform to build your visual menu quickly and seamlessly manage updates across all service channels.

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Frequently asked questions

Do I need to hire more staff?

No, you will not need to hire more floor staff. Our clients find that they can serve more guests with the same team by removing unnecessary steps of service. Your guests get their food & drink quicker, and your staff can focus on providing a better service.

Do you charge commissions?

No, we do not charge commission costs. Only transaction fees, just as you would pay with PDQ machines.

Is my business too small or too big for this?

No matter the shape or size of your business, storekit is the right tool for your operation. We work with all kinds of hospitality businesses in the UK (& abroad) to increase their sales, control their costs & enable an exceptional customer experience.

Will it reduce customer interaction?

No, you will not lose out on customer interaction. By removing tasks for your staff, they can spend more time on what matters. Bar staff can focus on making the best drinks possible, rather than taking orders. Floor staff can focus on engaging with guests and serving with a smile.

Do my guests want to order from their phones?

Online ordering for restaurants lets your guests order what they want, when they want. They get their food & drink quicker, without the stress of paying the bill. Your staff get more tips & can focus on what they do best - providing the best quality customer experience. You'll make more money & save costs. It's a win-win for everyone involved.

How long does it take to get my money?

We send payouts daily, but the bank usually takes 2 days to process them. That means, the money that you earn on Monday will be in your bank account by Thursday morning. This is rolling - so you'll get paid daily.

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