Your menu isn’t just a list—it’s a tool to boost profits. Here’s how to design a menu that encourages smart ordering across all channels.

1. Highlight Your Bestsellers

Make high-margin items stand out with visuals or special placement. Use storekit’s online ordering system to feature these dishes on your QR menu and online platform.

Why it works: Drawing attention to popular items increases their sales.

2. Use Strategic Placement

Place profitable dishes in prime spots, like the top-right section or the first items in a category.

Why it works: Customers are more likely to choose items in key visual areas.

3. Simplify for Online Ordering

Make descriptions concise and clear, especially for takeaway and delivery. Include photos to help customers make quick decisions.

Why it works: Simple, engaging menus enhance the ordering experience and reduce abandoned carts.

4. Organise by Profitability

Group items by profitability—feature combos or pairings that encourage higher spending.

Why it works: Smart grouping increases average order value without overwhelming customers.

5. Track and Adjust Regularly

Use sales data to identify underperforming items. With storekit, you can monitor what’s working and update your menu in real-time.

Why it works: Regular menu adjustments keep offerings relevant and profitable.

An optimised menu creates a smooth experience and drives profits across dine-in, delivery, and takeaway. Using storekit’s online ordering platform, you can easily implement design changes that improve the customer journey and increase sales.