Food for Thought
July 24, 2023

How to Increase Average Order Value in Your Takeaway Restaurant

In the dynamic world of the food industry, takeaway restaurants are always on the lookout for effective strategies to increase their average order value (AOV). This article will explore various methods that can help boost your AOV, with a particular emphasis on the role of online ordering systems. Find out more about online ordering systems here.

Upselling and Cross-Selling

One of the most effective ways to increase your AOV is through upselling and cross-selling. By implementing an online ordering system for restaurants, you can automatically suggest add-ons to customers' orders. For instance, if a customer orders a pizza from your takeaway restaurant, the system can suggest adding a side of garlic bread or a dessert to their order. This strategy not only increases the AOV but also enhances the customer's dining experience. Read more about upsells and cross-sells here.

Self-Service Options

Self-service options, such as mobile ordering for takeaway restaurants, have been shown to increase AOV. Customers tend to spend more when they have the freedom to browse through the menu at their own pace, without feeling rushed. By providing a user-friendly online food ordering system, you can encourage customers to add more items to their order, thereby increasing the AOV.

Meal Deals and Bundles

Offering meal deals and bundles is another effective strategy to increase your AOV. By creating attractive packages that offer value for money, you can encourage customers to spend more. For instance, a meal deal could include a main dish, a side, and a drink at a discounted price compared to ordering the items individually. This strategy not only increases the AOV but also makes the ordering process more convenient for the customer.

Menu Design

The design of your menu can significantly impact your AOV. By strategically placing high-value items on your online menu ordering system, you can encourage customers to opt for these dishes. Additionally, providing detailed descriptions and appetising photos can make these items more appealing, thereby increasing the likelihood of customers adding them to their order. Learn about bespoke menu design here.

Customer Loyalty Programs and Discounts

Customer loyalty programs and discounts can also play a crucial role in increasing your AOV. By offering rewards or discounts on orders above a certain value, you can incentivise customers to spend more. For instance, you could offer a 10% discount on orders over a certain amount or provide a free item for every tenth order a customer places through your restaurant online ordering software.


Increasing the average order value is a crucial aspect of boosting profits in your takeaway restaurant. By implementing strategies such as upselling and cross-selling, offering self-service options, providing meal deals and bundles, designing your menu strategically, and offering customer loyalty programs and discounts, you can significantly increase your AOV. Remember, the key to success in the restaurant industry is adaptability. By staying ahead of the curve and embracing new technologies, you can ensure that your takeaway restaurant remains competitive and profitable in the years to come. Try storekit's all-in-one online ordering system for takeaways here.

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Frequently asked questions

Do I need to hire more staff?

No, you will not need to hire more floor staff. Our clients find that they can serve more guests with the same team by removing unnecessary steps of service. Your guests get their food & drink quicker, and your staff can focus on providing a better service.

Do you charge commissions?

No, we do not charge commission costs. Only transaction fees, just as you would pay with PDQ machines.

Is my business too small or too big for this?

No matter the shape or size of your business, storekit is the right tool for your operation. We work with all kinds of hospitality businesses in the UK (& abroad) to increase their sales, control their costs & enable an exceptional customer experience.

Will it reduce customer interaction?

No, you will not lose out on customer interaction. By removing tasks for your staff, they can spend more time on what matters. Bar staff can focus on making the best drinks possible, rather than taking orders. Floor staff can focus on engaging with guests and serving with a smile.

Do my guests want to order from their phones?

Online ordering for restaurants lets your guests order what they want, when they want. They get their food & drink quicker, without the stress of paying the bill. Your staff get more tips & can focus on what they do best - providing the best quality customer experience. You'll make more money & save costs. It's a win-win for everyone involved.

How long does it take to get my money?

We send payouts daily, but the bank usually takes 2 days to process them. That means, the money that you earn on Monday will be in your bank account by Thursday morning. This is rolling - so you'll get paid daily.

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