Pricing your menu isn’t just about covering costs—it’s about finding the sweet spot that maximises sales and keeps customers happy, no matter how they order. Here’s how to get it right.

1. Base Prices on Ingredient Costs

Calculate the cost of ingredients for each dish, then set prices to maintain a healthy margin. Don’t forget to factor in waste and fluctuations in market prices.

Why it works: Keeping an eye on food costs ensures your menu stays profitable.

2. Adjust for Each Ordering Channel

Use flexible pricing for dine-in, takeaway, and delivery. Delivery prices might be slightly higher to cover packaging and logistics, while QR Order & Pay can feature exclusive deals for dine-in customers.

Why it works: Adjusting prices ensures profitability across all channels while staying competitive.

3. Offer Tiered Pricing

Introduce tiered options—for example, a small, regular, or family-size portion. Cater to different budgets and encourage customers to spend more with upsized meals.

Why it works: Offering options makes customers feel in control while increasing average order value.

4. Use Anchoring to Influence Choices

List a premium dish alongside lower-priced options to make mid-range items seem more attractive. This psychological pricing strategy encourages customers to choose profitable dishes.

Why it works: Anchoring influences purchasing decisions, driving customers toward specific price points.

5. Promote Value Combos and Meal Deals

Bundle items together to create a sense of value. Use storekit’s online ordering system to offer exclusive combo deals for takeaway or delivery.

Why it works: Combos increase perceived value and encourage customers to spend more.

Smart menu pricing is essential for profitability and customer satisfaction across all channels. With storekit’s online ordering platform, you can easily implement dynamic pricing strategies that keep your operations smooth and your customers happy.