Food for Thought
January 10, 2025

How to Use Winter Menus to Boost Sales Across Dine-In, Delivery, and Catering

Winter is the perfect time to warm up your menu with hearty, seasonal dishes. Here’s how you can craft a winter menu that works across all service channels—dine-in, takeaway, delivery, and catering.

1. Offer Comfort Food and Seasonal Dishes

Think soups, stews, and roasts—classic comfort food for cold weather. These items not only appeal to customers but also showcase seasonal produce like root vegetables and winter greens.

Why it works: Winter comfort food brings warmth and satisfaction, attracting customers seeking hearty, seasonal meals.

2. Create Winter-Themed Add-Ons

Offer cosy add-ons like mulled wine, hot chocolate, or warm bread. Encourage customers to customise their meal with seasonal extras through your QR Order & Pay system.

Why it works: Add-ons increase average order value and provide customers with that extra wintery touch they crave.

3. Promote Delivery-Friendly Winter Items

Not all dishes travel well—focus on winter items that maintain their quality during delivery, such as casseroles, curries, or baked pastas. Use storekit’s online ordering system to make these dishes available for delivery and takeaway.

Why it works: Offering delivery-friendly options ensures customers enjoy the same quality experience at home.

4. Introduce Seasonal Catering Packages

Adapt your winter menu for catering by offering family-style meals, holiday platters, or festive desserts. Promote these packages for events and gatherings.

Why it works: Seasonal catering options appeal to customers planning events, helping you tap into additional revenue streams.

5. Rotate Winter Specials Throughout the Season

Keep things exciting by rotating specials—offer something new each week to maintain customer interest. Highlight these limited-time offers on your QR Order & Pay menu and through your delivery channels.

Why it works: Regular menu updates keep customers engaged and give them a reason to return throughout the winter.

A well-planned winter menu can create buzz, increase orders, and boost sales across all channels. Using storekit’s online ordering system, you can seamlessly update your winter offerings and promote them for dine-in, takeaway, delivery, and catering.

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Frequently asked questions

Do I need to hire more staff?

No, you will not need to hire more floor staff. Our clients find that they can serve more guests with the same team by removing unnecessary steps of service. Your guests get their food & drink quicker, and your staff can focus on providing a better service.

Do you charge commissions?

No, we do not charge commission costs. Only transaction fees, just as you would pay with PDQ machines.

Is my business too small or too big for this?

No matter the shape or size of your business, storekit is the right tool for your operation. We work with all kinds of hospitality businesses in the UK (& abroad) to increase their sales, control their costs & enable an exceptional customer experience.

Will it reduce customer interaction?

No, you will not lose out on customer interaction. By removing tasks for your staff, they can spend more time on what matters. Bar staff can focus on making the best drinks possible, rather than taking orders. Floor staff can focus on engaging with guests and serving with a smile.

Do my guests want to order from their phones?

Online ordering for restaurants lets your guests order what they want, when they want. They get their food & drink quicker, without the stress of paying the bill. Your staff get more tips & can focus on what they do best - providing the best quality customer experience. You'll make more money & save costs. It's a win-win for everyone involved.

How long does it take to get my money?

We send payouts daily, but the bank usually takes 2 days to process them. That means, the money that you earn on Monday will be in your bank account by Thursday morning. This is rolling - so you'll get paid daily.

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