Your menu is more than a list of dishes—it’s a sales tool. A well-written menu encourages customers to order more, whether they’re dining in, ordering takeaway, or opting for delivery. Here’s how to get it right.

1. Use Clear, Tempting Descriptions

Keep descriptions short but enticing. Highlight key ingredients, flavours, and preparation methods that make each dish stand out.

Why it works: Engaging descriptions spark interest and make customers more likely to try new items.

2. Optimise for QR Order & Pay

Use concise, scannable text that’s easy to read on a phone. Ensure the most popular items are at the top of your online menu for quick access.

Why it works: A mobile-friendly menu reduces friction and keeps the ordering process smooth for dine-in.

3. Promote Add-Ons and Upsells

Suggest sides, drinks, or toppings as part of your menu descriptions. Use storekit’s online ordering platform to automate upsell suggestions during checkout.

Why it works: Smart upselling increases average order value without pressuring customers.

4. Use Simple Language for All Ordering Channels

Avoid complex culinary jargon. Whether customers are ordering online or in person, they should immediately understand what’s on offer.

Why it works: Simple language helps customers feel confident in their choices.

5. Adapt for Delivery and Takeaway

For online menus, note which dishes travel well and how they’ll be packaged. This manages expectations and ensures a good experience at home.

Why it works: Transparency builds trust and reduces complaints.

A well-crafted menu improves the ordering experience and boosts sales across all channels. With storekit’s online ordering system, you can keep your menu flexible, optimized, and ready to perform—whether it’s for dine-in, takeaway, or delivery.

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