Feature Focus
January 10, 2023

Order & Pay Essentials - Why your restaurant needs a CRM system in 2023

What is Mailchimp?

Our new integration with Mailchimp takes all of the hassle out of email marketing. But you're probably asking yourself - what is Mailchimp? Mailchimp is an all-in-one email marketing platform that helps you manage and talk to your customers. In short - it'll help you send out marketing emails to customers.

Why is a CRM system essential for my restaurant?

If you don't know what a CRM system is, tap here to find out. If you do, please continue reading...

Picture this - you've had a loyal customer for 20 years. Every Wednesday, Friday and Saturday, they're in your restaurant at their table. Then one week, they're no longer there. Another week goes by - still no visit. After a month goes by, you're sitting there, wondering where they've gone. Wishing that you asked for their email address so that you could stay in touch. But that would've been awkward, right?

Well, thanks to storekit online ordering - you don't need to ask them. We do it for you. When a customer places their order, we capture their email address for marketing purposes. And this is where Mailchimp now comes into play. Without Mailchimp (or other CRM systems, such as Stampede or Airship) you'll still not be keeping in touch with customers.

With storekit, you collect & own 100% of your customers' data for marketing purposes.

With Mailchimp, you'll be able to create branded emails to send out to customers. These can be used to offer deals & discounts, getting them back through your door. Or just to keep them updated with the latest news - such as new menu items, or events.

What does the Mailchimp integration do?

What does the integration with Mailchimp do? By integrating storekit with Mailchimp, it means that when a customer places an order on storekit, their email address goes into Mailchimp, automatically. So there's no need to manually enter 1000s of email addresses. That's one (or maybe a thousand) less things for you to do, to grow your business.

Getting started with order & pay

This is one of many Order & Pay features that storekit has introduced to help our restaurant partners sell more through their digital menus. As the market-leading Order & Pay solution for UK hospitality, restaurants & bars - our digital menus are best-in-class. If you’re not already working with storekit, tap here to book a demo with one of our experts.

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Frequently asked questions

Do I need to hire more staff?

No, you will not need to hire more floor staff. Our clients find that they can serve more guests with the same team by removing unnecessary steps of service. Your guests get their food & drink quicker, and your staff can focus on providing a better service.

Do you charge commissions?

No, we do not charge commission costs. Only transaction fees, just as you would pay with PDQ machines.

Is my business too small or too big for this?

No matter the shape or size of your business, storekit is the right tool for your operation. We work with all kinds of hospitality businesses in the UK (& abroad) to increase their sales, control their costs & enable an exceptional customer experience.

Will it reduce customer interaction?

No, you will not lose out on customer interaction. By removing tasks for your staff, they can spend more time on what matters. Bar staff can focus on making the best drinks possible, rather than taking orders. Floor staff can focus on engaging with guests and serving with a smile.

Do my guests want to order from their phones?

Online ordering for restaurants lets your guests order what they want, when they want. They get their food & drink quicker, without the stress of paying the bill. Your staff get more tips & can focus on what they do best - providing the best quality customer experience. You'll make more money & save costs. It's a win-win for everyone involved.

How long does it take to get my money?

We send payouts daily, but the bank usually takes 2 days to process them. That means, the money that you earn on Monday will be in your bank account by Thursday morning. This is rolling - so you'll get paid daily.

Can't see the answer? Talk to us.
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