Branded QR code order & pay for restaurants

How Byron 17X’d their opt-ins with order & pay

Not only did Byron cut staffing costs by 35% across their 9 sites, but they’re forecasting more marketing opt-ins in the next 12 months than they’ve received in the past 17 years.

Serving with 6,000+ stores worldwide.

Byron

Byron Burgers was one of the first restaurants to bring gourmet burgers to the UK back in 2007, transforming the UK burger scene. Over the past 17 years, they’ve become a household name. With a commitment of working with great partners that are also focused on sustainability and looking to the future, it was not a surprise when they knocked on storekit’s door, searching for an online ordering solution that would take their brand to the next level.

“storekit is the Ferrari of online ordering systems.”

Tech that’s actually good

Challenge

Byron had already experimented with the concept of QR Order & Pay - but the platforms they had used, were not up to par.

Solution

After using storekit at a previous business, a member of the Byron team knew there was only one option when it came to online ordering. What was originally meant to be a 2 month single site trial, with a 6 month rollout plan turned into a nationwide rollout within 6 weeks. GMs from all over the country were queuing up to be next in line for storekit!

Results

98% of all transactions in-store are now processed via storekit QR order & pay - saving 35% on staffing costs across the estate.

“The storekit integration with Zonal is by far the best we’ve seen - even better than their own ordering system!”

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