Crunch, London


Crunch started as a lockdown idea between two university friends with a passion for good food and even better sandwiches. With the concept and brand in place, finding the right venue was the only thing that stood in their way...

"Because of the venue, we knew that we wouldn't be able to have hosts or waiters to manage the floor & take orders."

When a small, pop-up kitchen in a local Shoreditch pub became available, the duo knew this was their opportunity. This was their chance to kickstart the brand that they had dreamt about. Following a successful pilot of their now-famous brioche sandwiches - Crunch was an immediate hit with the locals. A hidden gem. That stayed hidden until one 11-second clip on TikTok amassed over 800,000 views in a week...

The results
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