Crunch started as a lockdown idea between two university friends with a passion for good food and even better sandwiches. With the concept and brand in place, finding the right venue was the only thing that stood in their way...
When a small, pop-up kitchen in a local Shoreditch pub became available, the duo knew this was their opportunity. This was their chance to kickstart the brand that they had dreamt about. Following a successful pilot of their now-famous brioche sandwiches - Crunch was an immediate hit with the locals. A hidden gem. That stayed hidden until one 11-second clip on TikTok amassed over 800,000 views in a week...
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