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Fonts must meet the Custom Font File Requirements.

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Convert a Font to WOFF2

If your brand font came as .ttf or .otf, convert each file to .woff2 before uploading. These free tools all work in the browser unless noted:
Ask your designer or font foundry for the web font package first. Most commercial fonts ship WOFF2 files with their webfont licence, so you may not need to convert anything.

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Upload a Font

1

Open Typography

Go to Stores → your store → Settings → Design & Branding, then open Typography.
2

Choose the text style

Each style has its own font: Body, Heading and Accent. Click Change on the one you want to update.
3

Upload your WOFF2 files

Drop in all the weights for that font at once. Check the name shown in Font name and edit it if needed.
4

Save

Check the preview, including mobile, then click Save. The font is not applied to your live ordering page until you save.

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Troubleshooting

The uploader only accepts .woff2 and .woff files. Convert the font to WOFF2 and try again.
Font name cannot contain special characters such as &, ' or accented letters. Rename it using letters, numbers, spaces, hyphens or underscores.
Each weight is a separate file. Upload the Bold (and any other) weight alongside Regular in the same upload, or use a variable font.

Custom Font File Requirements

Formats, weights, naming and licensing.

Design & Branding

Everything else you can customise on your ordering page.