Feature Focus
November 2, 2022

A Digital Menu Essential - increase spend per head by up to 43% with upsells

It’s beginning to look a lot like winter. Everywhere you go. And we all know that with winter, comes tightened customer belts - and not because they’re eating out more! With reduced customer demand leaves little room for increasing revenues. That’s where upselling with your digital menu comes in.

When someone mentions upselling, we traditionally think of a waitress asking you, “do you want still or sparkling”. Very rarely do you hear “why not upgrade your fries to our delicious truffle french fries for just £1 extra”? Or “would you like to add coleslaw, onion rings and some sriracha mayo to your meal”? That’s because it’s incredibly awkward to pose those questions in person, and even more difficult to remember them… Imagine if you could make sure that your team were asking the right questions, each and every time your customers placed their orders.

With storekit’s digital menu, upselling has never been easier. You have full control over your digital menu and full control over what questions are asked when your customers order from your digital menu. By adding upsells to your digital menu, you can encourage upgrades and additional items, every time they order. Research shows that this can boost spend per head by up to 43%.

How to add upsells to your digital menu

Adding upsells to your digital is very straightforward, and takes less than a minute. To add your upsells, log into your storekit dashboard (https://dashboard.storekit.com/). Go to your digital menu, then hit edit on the product you’d like to add upsells to. Tap modifiers, then create a new group. Consider what you’d like your waiting team to ask your customers when they order, and then add these as extras. If it’s a burger for instance - upsells such as adding an extra patty, upgrading to a large meal, or adding sides and sauces, work well.

How upsells look on your digital menu

Customers browse your digital menus as usual, then add the food or drink items that they would like to order. Whilst adding these items to their basket, they will be prompted to add additional items or upgrades to their order (the upsells).

Getting started

This is one of many features that storekit has introduced to help hospitality businesses of all shapes and sizes become more successful through their digital menu sales. As the market-leading order and pay solution for UK hospitality, our digital menus are best in class. If you’re not already working with storekit, tap here to book a demo with one of our experts.

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Frequently asked questions

Do I need to hire more staff?

No, you will not need to hire more floor staff. Our clients find that they can serve more guests with the same team by removing unnecessary steps of service. Your guests get their food & drink quicker, and your staff can focus on providing a better service.

Do you charge commissions?

No, we do not charge commission costs. Only transaction fees, just as you would pay with PDQ machines.

Is my business too small or too big for this?

No matter the shape or size of your business, storekit is the right tool for your operation. We work with all kinds of hospitality businesses in the UK (& abroad) to increase their sales, control their costs & enable an exceptional customer experience.

Will it reduce customer interaction?

No, you will not lose out on customer interaction. By removing tasks for your staff, they can spend more time on what matters. Bar staff can focus on making the best drinks possible, rather than taking orders. Floor staff can focus on engaging with guests and serving with a smile.

Do my guests want to order from their phones?

Online ordering for restaurants lets your guests order what they want, when they want. They get their food & drink quicker, without the stress of paying the bill. Your staff get more tips & can focus on what they do best - providing the best quality customer experience. You'll make more money & save costs. It's a win-win for everyone involved.

How long does it take to get my money?

We send payouts daily, but the bank usually takes 2 days to process them. That means, the money that you earn on Monday will be in your bank account by Thursday morning. This is rolling - so you'll get paid daily.

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