Can I keep using Deliveroo and Just Eat as well?

Yes, and most operators should at first. The marketplaces are a discovery channel you have already paid for. The job is to make every box, flyer and counter card carry your own ordering link so the regulars migrate themselves, then let the marketplaces do what they are actually good at.

What does it cost a takeaway?

Basic is free, plus a flat per-order rate and no commission on the basket. No contract, no setup fee. On a £25 order the difference between a flat rate and 30% marketplace commission is most of your margin on that order.

How do I stop the kitchen being overwhelmed?

Per-slot capacity limits cap how many orders each fifteen-minute window can accept, and any channel can be paused mid-service from the dashboard. Quoted times move with the queue rather than sitting at an optimistic default.

Do I need my own drivers?

No. Storekit dispatches to courier fleets on demand, so you can offer delivery without anyone on payroll. If you do run your own drivers, the driver app and live tracking work the same way.

Online ordering for takeaways

Stop renting your customers

A takeaway doing £20k a month through the marketplaces is handing over roughly £6k of it. Direct ordering keeps that, and keeps the customer list with it.

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Commission on every direct order

Converting checkout

5-star Google reviews

+6.4%

Spend per head

What actually gets in the way

Commission is your biggest line
A flat transaction fee instead of a percentage of every basket changes the unit economics of the whole shop. The bigger the order, the bigger the gap.
The regulars are not yours
Marketplace customers belong to the marketplace. Direct orders build a list you can actually market to, and it stays yours if you ever leave.
Friday night has a ceiling
Slot limits and channel pausing keep the kitchen from accepting more than it can cook. The storefront says twenty-five minutes because it is twenty-five minutes.
Delivery without a fleet
Dispatch to Deliveroo Express, Uber Direct, Nash, Shipday or Orkestro straight from the order flow. Your order, their driver, your customer.

What you would run

Operators already running it

£7.60

saved per delivery order vs marketplace fees

It's vital that the experience for the customer feels the same, and looks better than what they're used to with the marketplace apps, otherwise they won't use it again.

Saman Karimi · CTO · Manjaros

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26K+

pizzas sold per year through online pickup

I want to focus on making pizza. I don't want to focus on making a website.

Tom Vincent · Owner · Vincenzo's

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Things operators ask

Can I keep using Deliveroo and Just Eat as well?
Yes, and most operators should at first. The marketplaces are a discovery channel you have already paid for. The job is to make every box, flyer and counter card carry your own ordering link so the regulars migrate themselves, then let the marketplaces do what they are actually good at.
What does it cost a takeaway?
Basic is free, plus a flat per-order rate and no commission on the basket. No contract, no setup fee. On a £25 order the difference between a flat rate and 30% marketplace commission is most of your margin on that order.
How do I stop the kitchen being overwhelmed?
Per-slot capacity limits cap how many orders each fifteen-minute window can accept, and any channel can be paused mid-service from the dashboard. Quoted times move with the queue rather than sitting at an optimistic default.
Do I need my own drivers?
No. Storekit dispatches to courier fleets on demand, so you can offer delivery without anyone on payroll. If you do run your own drivers, the driver app and live tracking work the same way.