Food for Thought
January 10, 2023

Benefits of CRM systems for restaurants

If you own or manage a restaurant, your main focus is serving exceptional experiences to your customers. But all of a sudden, you now need to focus on keeping your customers, as they tighten their belts and eat out less. Sales are down. Footfall is down. Costs are rising. But what can you do about it?

One way to reduce the impact of this economic crisis, is by focusing more on customer relationship management. CRM. And the way to do this? Get a top-class CRM system.

So what exactly is a CRM system, you ask? Simply put, it's a tool that helps businesses manage and analyse customer interactions and data throughout the customer lifecycle. In the case of restaurants, this can include everything from tracking reservations and customer preferences to analysing spending habits and loyalty.

The stats speak for themselves. According to a survey conducted by Toast, a CRM solution for restaurants in USA, businesses that use a CRM see an average increase of 10% in overall revenue. And it's not just about the money - a CRM can also help improve customer satisfaction and loyalty, leading to increased repeat business.

So how can a CRM system benefit your restaurant specifically? Here are just a few possibilities:

  • Keep track of customer preferences and allergies: No one wants to be that person who orders the wrong dish and can't eat it because of an allergy. With a CRM, you can easily keep track of customer preferences and allergies to ensure a smooth dining experience.
  • Streamline reservations and seating: A CRM system can help you efficiently manage reservations and seating, ensuring that your restaurant runs smoothly and efficiently.
  • Analyse customer data: A CRM allows you to track and analyse customer data, giving you valuable insights into spending habits and loyalty. This can help you tailor your marketing efforts and create personalised experiences for your customers.
  • Improve communication and customer service: With all customer information in one place, it's easier for your staff to provide top-notch customer service. And with features like email and SMS marketing, a CRM can help you stay in touch with customers and keep them coming back.

So if you're looking to take your restaurant's customer relationship management to the next level, a CRM system might just be the way to go. Trust us, your customers (and your bottom line) will thank you.

Tap here to find out more about CRM systems for restaurants.

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Frequently asked questions

Do I need to hire more staff?

No, you will not need to hire more floor staff. Our clients find that they can serve more guests with the same team by removing unnecessary steps of service. Your guests get their food & drink quicker, and your staff can focus on providing a better service.

Do you charge commissions?

No, we do not charge commission costs. Only transaction fees, just as you would pay with PDQ machines.

Is my business too small or too big for this?

No matter the shape or size of your business, storekit is the right tool for your operation. We work with all kinds of hospitality businesses in the UK (& abroad) to increase their sales, control their costs & enable an exceptional customer experience.

Will it reduce customer interaction?

No, you will not lose out on customer interaction. By removing tasks for your staff, they can spend more time on what matters. Bar staff can focus on making the best drinks possible, rather than taking orders. Floor staff can focus on engaging with guests and serving with a smile.

Do my guests want to order from their phones?

Online ordering for restaurants lets your guests order what they want, when they want. They get their food & drink quicker, without the stress of paying the bill. Your staff get more tips & can focus on what they do best - providing the best quality customer experience. You'll make more money & save costs. It's a win-win for everyone involved.

How long does it take to get my money?

We send payouts daily, but the bank usually takes 2 days to process them. That means, the money that you earn on Monday will be in your bank account by Thursday morning. This is rolling - so you'll get paid daily.

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