Personalising your menu categories for different order types—dine-in, takeaway, delivery, and catering—makes the experience smoother for your customers. Here’s how to do it:

1. Group Menu Items Logically

Break your menu down into clear categories like starters, mains, desserts, and beverages. This helps guests find what they’re looking for quickly.

Why it works: Clear categories streamline the ordering process, making it easier for customers to navigate your menu through the QR system.

2. Highlight Quick & Convenient Options

For takeaway and delivery, offer easy-to-prepare items like sandwiches, salads, or pizza. Customers opting for these services often want something fast and simple. Include a “Fast & Fresh” or “Grab & Go” section for collection.

Why it works: Clear categories for fast-service items improve the user experience by meeting the expectations of convenience-focused customers.

3. Feature Limited-Time Offers

Make a “Seasonal” or “Limited Time” category to highlight seasonal dishes or specials. This encourages guests to order items they won’t find on the regular menu.

Why it works: Exclusivity drives urgency. Limited-time offers can increase sales and keep your menu exciting.

4. Customise for Catering

For catering services, create categories like “Party Platters” or “Large Orders.” Offer packages or set menus that are tailored to group dining, with clear descriptions and minimum order requirements.

Why it works: Customising a menu for catering helps streamline the ordering process for large events and makes it easier for customers to understand what works for groups.

5. Optimise for Delivery-Ready Dishes

Not all dishes travel well. Create a “Delivery Faves” section with items that maintain quality during delivery. Focus on packaging-friendly meals that won’t suffer in transit, such as wraps, grilled meats, or pasta dishes.

Why it works: Offering dishes that stay fresh during delivery ensures customers receive the same high-quality experience at home as they would in your restaurant.

By personalising your menu categories across all ordering types — QR Order & Pay, collection, takeaway, delivery, and catering — you make it easy for customers to find what they’re looking for and increase overall satisfaction. With storekit’s online ordering platform, you can streamline these services effortlessly.

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