Creating an online store is one thing. But without the right marketing strategy and promotions, you won’t see extra orders and sales. To make the most out of this new sales channel, online ordering for click & collect, you need to promote your restaurant effectively. Here’s a short guide on how, where, what to promote for a click & collect system for your restaurant.

How to promote your online ordering for click & collect system

To effectively promote your online ordering for click & collect system, it is important to use a variety of marketing channels and tactics. This could include email marketing campaigns to existing customers, social media ads, and targeted display ads. As well as the correct placement on your existing channels, your website and social medias.

One effective approach is to use paid search advertising, such as Google Ads, to target customers searching for specific keywords related to online ordering and click & collect. This can help to ensure that your restaurant appears at the top of search engine results pages, increasing visibility and driving traffic to your website or social medias. Need help setting up Google Ads? Get in touch with us.

Where to promote your online ordering for click & collect system

The next step in promoting your online ordering for click & collect system is to ensure that it is  visible on your restaurant's website and social medias. This means placing it in a prominent location, such as the homepage, and using clear and concise messaging that highlights the benefits of the system - such as “Order Now”. On your social medias, this involves posting regularly about Click & Collect, as well as having your online ordering link in your bio. Tap here to find out more about driving online orders with Instagram.

In addition to promoting the system on your own channels, it is also important to leverage third-party platforms that can help to reach a wider audience. This could include partnering with local food bloggers and influencers, or listing your restaurant on other platforms such as Tripadvisor.

What kind of promotions to use

In order to incentivise customers to use your online ordering for click & collect system, it can be effective to offer promotions and discounts. This could include offering a percentage off the first order, providing free delivery or pickup for orders over a certain amount, or running limited-time promotions to generate buzz and drive traffic.

Another approach is to offer loyalty rewards, such as points or discounts for frequent customers. This can help to build customer loyalty and encourage repeat business.

Advertising your online ordering for click & collect system is essential to its success. By promoting it on your own channels and leveraging third-party platforms, using a variety of marketing tactics, and offering promotions and discounts, you can drive traffic and encourage customers to take advantage of this convenient and efficient ordering option. So, if you're a restaurant owner looking to promote your online ordering for click & collect system, be sure to consider these strategies to maximise your success and additional sales.