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An app link opens your app on a particular screen — a live order, the rewards tab, the menu — instead of leaving the customer on the home screen. The same links power push notification taps, the buttons on your Home and Rewards screens, and anything you send out by email, text or QR code. Every app has a short name (its slug) and a link that looks like this:
Send that form to customers, always. A customer with the app installed goes straight to the screen. A customer without it lands on a page offering to open the app, and then the App Store or Google Play listing. That page is hidden from Google, so it never competes with your own website in search results.
storekit switches your app’s links on for you, and there is more than one piece to it. Ask your storekit contact to confirm your links are live before your first campaign — until then a link can open the browser instead of the app, even for customers who have installed it.
Add one of these to the end of your link — https://links.storekit.com/your-app/rewards opens the Rewards tab. This list is fixed; there is nothing else to link to. A few things to know before you build a campaign around them:
  • Anything else opens Home. The app never shows an error screen, so an old or mistyped link is harmless — it just lands on Home instead.
  • You cannot link to one specific reward. A link to /rewards opens the tab with all of the customer’s rewards on it.
  • You cannot link to a specific store, a menu item or a pre-filled basket. For those, link to your web ordering pages — the Order tab loads the same pages anyway.
  • Capitalisation matters in the part after the slug: /order works, /Order opens Home.

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Using Your Own Domain

Your app can open links on your own website domain instead of links.storekit.com, so a customer sees yourbrand.com/order/123. It covers three parts of your site only — /order, /rewards and /app — and the rest of your website carries on opening in the browser as normal. Two points to plan around:
  • Any other screen has to sit under /app — yourbrand.com/app/settings opens Settings, yourbrand.com/settings stays on your website.
  • Whoever looks after your website needs to host two small files we send you, one for iOS and one for Android. Without them the links open your website rather than the app.
Adding or changing a domain needs a new version of the app submitted to the App Store and Google Play. It is not something that can be switched on remotely, so allow for release and review time.
Push notifications. Order progress notifications (accepted, ready, on the way) already open the order. For a campaign, the link you put on the notification decides where the tap lands: one of your app links opens the app, any other web link opens inside the app’s browser. Buttons on Home and Rewards. Every button and hero block takes a link. Point one at a screen in the app — the Rewards tab, the menu — or at a page on your website. Everything you send out. Emails, texts, social posts and QR codes should use the links.storekit.com form, because it works for customers who have not installed the app yet. Send the link to yourself in a message or a note, then tap it on a phone with the app installed. It should open the app on the right screen. Typing the link into a browser address bar does not open the app on either iOS or Android — the tap has to come from another app, which is why a note or a message is the way to test it. If a link opens your website or the store listing on a phone that has the app, the setup is not finished: send the link to your storekit contact.

Native Apps

What the app contains and what can change without a store release.