Who Can Receive Notifications
A customer receives notifications once they have your app installed and have allowed notifications. By default the app asks for permission just after the customer signs in. A customer who said no can turn notifications on later from the app’s notification settings, which open the phone’s settings. To stop all notifications, a customer turns notifications off for your app in their phone’s settings. Campaigns then skip that phone.Order Updates
These go out automatically for orders placed in the app, to the customer who placed them.
Tapping an order update opens the app. Some stores also send a “How was your order?” notification after the order, which opens the review page.
The wording of Out for Delivery, Order Delivered and Delivery Running Late can be changed under Customisation → Notification templates (storekit+). The other order updates use fixed wording.
Send a Push Campaign
Campaigns go to every phone that has your app and allows notifications. There is no way to pick a segment or a list of customers: each campaign goes to the whole app audience.Campaigns appears under Marketing once your app is live with storekit. If you have no published app, or no phone has notifications turned on yet, the editor shows No app can receive pushes yet.
1
Start a campaign
Go to Marketing → Campaigns and click New push campaign. Give it a Campaign name your customers never see, such as “Autumn menu launch”. If your account has more than one app, choose it under App.
2
Write the message
Under Message, keep New message to write one now, or pick a saved template. Fill in Title (up to 100 characters) and Message (up to 500 characters). Long text is cut short on the lock screen, so keep titles to about 50 characters and messages to about 150.Click Insert to add First name or App name. First name fallback is used for customers without a first name, for example “Hey there”.
3
Choose where a tap goes
Under Link, pick one option. The list is fixed:
- No link (opens the app)
- An app screen: Home, Order, Rewards, Reorder, Order history or Settings
- Web page… — enter a full address starting with
https://
4
Check the preview and send a test
The Preview shows the notification on iOS and Android, both With first name and with No first name. Below it is the number of devices that will receive the campaign.Click Save to keep the campaign as a draft. Under Send a test, enter the email address of a customer account that has your app with notifications on (your own, usually) and click Send test. The test goes only to that account’s phones.
5
Send or schedule
Next to Review & send, choose Send now or Schedule; for Schedule, pick a date and time. Click Review & send, check the number of devices, and confirm with Send or Schedule.Send now goes out in about a minute. Until then, and any time before a scheduled send, Unschedule stops it.
The campaign appears in the Campaigns list as Scheduled, then Sending, then Sent.
Reuse a Message with Templates
A template is a saved message you can use in any campaign. Writing a message straight into a campaign also saves it as a template named after the campaign. Go to Marketing → Campaigns → Templates and click New template. Fill in Template name, the message and the link, then click Save draft to keep working on it or Publish to make it usable. Discard changes throws away unpublished edits, and Archive retires the template. Campaigns send the published version of a template. A scheduled campaign keeps the message it had when it was scheduled, so later edits to the template do not change it. To change the message, Unschedule the campaign first.Read the Results
Open a campaign from the Campaigns list to see how it went:
Opened counts each notification once, however many times it is tapped. It counts only taps made in an up-to-date version of the app, so customers who haven’t updated are not included. Taps can take a few minutes to show. If the number shows
—, opens couldn’t be loaded; reload the page later. Opened is shown for push campaigns only.
Other Ways to Send Pushes
If you already run your marketing in Klaviyo, you can send push campaigns to your app from there instead. See Setting Up Klaviyo Push Notifications. Klaviyo campaigns and their results stay in Klaviyo; they don’t appear under Campaigns.App Links
The screens a notification tap can open, and links you can send anywhere.
Native Apps
What your app contains and what changes without a new release.