How to Optimise Your Online Menu for Seamless Ordering and Higher Sales Across All Channels

Your online menu plays a crucial role in driving orders. A well-optimised menu creates a smooth experience for customers whether they dine in, order takeaway, or opt for delivery. Here’s how to get it right.

1. Keep the Menu Simple and Easy to Navigate

Organise your menu into clear categories so customers can find what they want quickly. Highlight popular dishes at the top of each section to guide decisions.

Why it works: A well-structured menu makes it easier for customers to order, improving satisfaction and increasing sales.

2. Optimise for QR Order & Pay

Ensure the menu is mobile-friendly. With QR Order & Pay, customers should be able to scan, browse, and order effortlessly from their phones.

Why it works: A mobile-friendly experience reduces friction and keeps the ordering process smooth.

3. Offer Add-Ons and Upsells

Integrate suggested sides or drinks during checkout to increase order value. Use smart upselling strategies tailored for takeaway and delivery to encourage customers to build their meals.

Why it works: Simple add-ons boost sales without overwhelming the customer.

4. Keep Descriptions Short and Clear

Make sure your descriptions are concise, focusing on key ingredients and flavors. Customers appreciate quick, informative details when ordering online or through a QR code.

Why it works: Clear descriptions reduce confusion and speed up decision-making.

5. Update Regularly for Relevance

Update your menu based on customer feedback and seasonal availability. Frequent updates keep your offerings fresh and relevant.

Why it works: A dynamic menu keeps customers coming back to try new items.

A well-optimised online menu streamlines operations across dine-in, takeaway, and delivery. Using storekit’s online ordering platform, you can make quick updates, add upsells, and ensure a smooth experience for your customers.