How Going Greek opened 7 sites in 4 years with click & collect

65%
of in-venue orders go through storekit
100%
decrease in phone call orders during peak hours
2.5%
increase in revenue from non-main items

A fast-growing Greek street food brand, Going Greek used storekit to streamline service, cut admin, and fuel rapid expansion.

About Going Greek

Going Greek is a fast-growing Greek street food brand with seven locations across London. Started by three friends from the finance world, the team brought operational rigour to a famously casual cuisine. The concept? Proper Greek flavours, done right - with juicy gyros, tight branding, and systems that scale.

“It just works. We don’t need to babysit it. It plugs into everything, and customers love how easy it is.”

Growth without the growing pains

Challenge

As the team scaled fast, things got hectic. Staff were juggling phone orders, counter queues, and table service, all while trying to keep service sharp. Labour costs were creeping up, and the customer experience wasn’t as slick as it should be. They needed a system that took pressure off the team and met customers where they already were: online.

Solution

Storekit was the first direct ordering system Going Greek rolled out, and it’s now used across all sites for click & collect, QR table ordering, and loyalty. It plugs into Lightspeed, Trail, and Deliverect to make sure orders flow, ops stay tight, and nothing gets missed.

Results

Phone orders are a thing of the past. Customers order online, at the table, or on their way home - no queues, no mistakes. Staff can focus on food and service, not admin. The team’s rolled out site after site without scaling headaches, and regulars steadily collect loyalty points with every visit.

“We try to avoid manual processes. Storekit fills the gaps so we can focus on growing, not running operations.”

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