Your guests, your data: how to win the next order

A marketplace order tells you nothing about who ate it. A direct order tells you who they are, what they spend and when they last came back.

Storekit keeps that record for you. This guide covers why it matters, what you can see, who to target, and how to convert them into the next order.

Why it matters

• Own the data. Marketplace guests belong to the app. Direct guests are yours: exportable, contactable, and still yours if you leave.
• Reward loyalty. Your best guests are already paying the bills. Thank them, and give them a reason to order more often.
• Win back the lapsed. Remind them how good the last order was. Target that group, rather than discounting every basket.
• Grow your business orders. For catering customers, the Companies view shows the organisations that already buy from you, so you can turn them into regular catering orders.

The data on every guest

Every guest who has ever ordered direct, in one table.
Open Customers in your dashboard

Field	What it tells you
Name	Who ordered.
Email and phone	How to reach them.
Orders and spend	How often they order, and how much they're worth to you.
Last order	Whether they're a regular or going quiet.
Marketing opt-in	Whether you can contact them. Filter by it before every export.

Search and filter by any field. Open a guest for their full order history, average order value and company name.

On catering, the Companies view groups those guests by the organisation they order for. It's only available to catering customers.
Dashboard > Customers > Lists, then Companies

Who to target

Every campaign starts with a filter. Three groups cover most of what's worth doing.

Group	How to find them	What to send
Regulars	Sort by orders or spend.	A thank you, early access to a new dish, or a free item on their next order.
Lapsed guests	Filter by last order, a month or more ago.	A reminder of what they ordered, with a single-use code and a short expiry.
Existing businesses	Catering customers only: the Companies view, sorted by orders.	Convert them into your catering channel, or incentivise their re-order with a code for the team.

Only contact guests who have opted in to marketing.

Five steps to the re-order

1. Capture them. Make your Storekit channels visible and give guests a reason to order direct the first time. Turn on marketing consent at checkout, and company name if you take catering orders.
2. Filter to a group. Open Customers and filter to the guests you want to reach. On catering, use the Companies view to find the businesses.
3. Export or sync. Download a CSV for any mailout tool, or sync the list to your CRM with one of our integrations.
4. Make the offer. Create a code in Marketing > Discounts with a minimum spend, per-guest limit and expiry, and send it.
5. Check redemptions and follow up. See which codes were used, then send the next offer to the guests who came back.

How to convert them

Create promotional codes for single or multiple use, with a minimum spend, a per-guest limit and an expiry date.
Marketing > Discounts

Discount	Works well for
% off	A simple, broad reason to come back.
Fixed £ off	Win-backs, paired with a minimum spend.
Item £ or % off	Pushing a new dish or a high-margin item.
Free delivery	Guests who usually order on the apps.
Free item	Rewarding regulars without cutting the basket.
Buy X get Y	Bigger baskets and group orders.

Discounts don't have to mean money off. A free side or free delivery drives frequency just as well, and often costs you less. For businesses, a minimum spend sized for a team order moves them onto catering.

Still moving guests off the apps? How to turn delivery app customers into direct regulars.