Considering Owner.com?
Owner.com, compared honestly
Owner.com gives US independent restaurants a website, online ordering, and automated marketing in one subscription, with a strong pitch on local search visibility. It is one of the best-executed products in the category - in its home market.
Their positioning, in their words: “The AI platform restaurants use to grow online discovery” - US online ordering and marketing
Where Owner.com is a strong choice
- US independent restaurants - Owner's product, payments, and playbook are built for the American market
- Operators who want marketing automation bundled with ordering in one subscription
If that is your situation, they deserve a fair look. Here is where the two platforms genuinely differ.
Where the two differ
Built for the UK
Storekit is London-based: UK EPOS integrations, UK courier networks (Deliveroo Express, Uber Direct, Nash, Shipday, Orkestro), GBP settlement, VAT-aware receipts, and support in UK hours. A platform built for the US market carries none of that by default - check each item before signing.
On-premise channels
The UK eats differently: QR order-and-pay, pay-at-table, and digital tabs matter here in a way US independents rarely need. They are core Storekit channels, running off the same menu as your delivery and collection.
Groups as well as singles
Storekit runs single sites and multi-site estates from one dashboard with site-level permissions and reporting - the mid-market territory between a single shop and an enterprise chain.
Five questions to ask both of us
Whatever you choose, put the same questions to every platform on your shortlist - including Storekit - and get the answers in writing.
01
Can you export your customer list today, without asking?
This is the ownership test. If the answer is no, you are renting a marketplace with your logo on it.
02
Is the fee a flat per-order rate or a percentage of the basket?
Percentages scale with your prices and your success. Flat rates do not.
03
Does it cover every channel you run - or will you need a second system?
Takeaway, delivery, collection, at-table, and catering off one menu, or you will maintain five menus.
04
Does it drop orders into your EPOS, or does someone re-key them?
Re-keying is the hidden labour cost of most ordering systems. Ask for the integration list in writing.
05
What happens on your busiest night?
Ask about capacity controls per time slot, pausing a channel mid-service, and what support answers at 7pm on a Friday.
Weighing the rest of the field
Owner.com and Storekit, asked directly
Does Owner.com work in the UK?
Owner.com is built for the US market. UK operators should check EPOS integrations, courier coverage, currency and VAT handling, and support hours before committing. Storekit is UK-native on all four.
What is the UK equivalent of Owner.com?
Storekit is the closest UK-native equivalent: direct online ordering on your own brand and domain, with the addition of the on-premise channels - QR order-and-pay, pay-at-table, digital tabs - that UK hospitality runs.
Test it against
your shortlist
Storekit is free to set up and live the same day - run a real order through it before you decide anything.