Growth guide
SEO for restaurants: four actions that will get you found
Four actions that put your restaurant in front of guests searching nearby, and turn those searches into direct orders.
Tim Frostick25 September 20262 min read
You design your menu with guests in mind. Design your website the same way, and count Google as one of those guests.
What is SEO?
SEO, short for search engine optimisation, helps search engines like Google understand what you offer, so they put you in front of the right guests searching nearby.
More guests find you, and every order they place on your Storekit ordering page carries no marketplace commission. Here are four ways to improve your SEO and online visibility.
1. Complete your Google Business Profile
It's the first thing guests see in Maps and local results. Complete, up-to-date profiles rank higher.
- Keep your ordering channels visible. Point your Order now links at your Storekit ordering page.
- Connect it to Storekit. Link your profile from the Storekit dashboard. The Google Business Profile integration shows you how.
- Fill in the details. Choose the right service options and add a detailed description.
- Keep your hours accurate, including bank holidays.
- Show the food. Your current menu, and photos of your dishes and space.
2. Reviews drive revenue
Guests check ratings before they choose, and reviews heavily influence where you rank.
- Manage them in one place. Smart reviews asks for feedback after every order and sends the happy guests to Google.
- Always ask, especially after a good visit or order.
- Reply to every review, good and bad.
3. Use local keywords
"Pizza" is very broad. "Sourdough pizza in Leeds" reaches a guest who's ready to order.
- Write about your area and your dishes in your website's page titles, headings and meta descriptions.
- Use the words guests type: occasions, nearby neighbourhoods, landmarks and cuisine variations.
- Complete every dish description on your Storekit menu, so Google can read every item.
- Don't repeat keywords over and over. Google treats it as spam.
4. Make ordering obvious
Being found is half the job. The other half is the order.
- Put an Order now button at the top of every page of your website.
- Link it straight to your Storekit ordering page, not your homepage.
- Check your website loads quickly and looks just as good on mobile.
Want to get seen before guests even search? Paid ads for restaurants: how to grow visibility on Google and Meta.
Questions operators ask
How long does SEO take?
Most changes show within a few weeks. Some take months.
How can I tell if it's working?
Check your traffic sources in the Storekit dashboard. For more detail, add Google Search Console to your website.
Do I need an agency?
Not for the basics. These four actions cover most of what matters for a single restaurant.
Should my menu be a PDF?
No. Google reads text far better, and Storekit menus are already text.
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Found on Google.
Ordered direct.
Connect your Google Business Profile in the Storekit dashboard, and every search can end in a direct order.