Acteol

Acteol (an Access company) is a hospitality CRM platform for guest data management and marketing automation. The storekit integration syncs customer and order data to build comprehensive guest profiles.

​

Setup

1. Contact your Acteol account manager to enable the storekit integration
2. Obtain your Acteol API credentials
3. In storekit, go to Settings → Integrations
4. Enter your Acteol credentials
5. Save changes

​

Synced Data

When a customer places an order, the following data is sent to Acteol:

​

Guest Profile

​

Transaction Data

​

Order Items

​

Customer Metrics

​

Profile Matching

Acteol matches storekit customers with existing profiles using:

1. Email address (primary match)
2. Phone number (secondary match)

This creates a unified view across all your customer touchpoints.

​

Use Cases

​

Single Customer View

Combine data from multiple sources:

• Online orders (storekit)
• In-venue POS transactions
• Reservations
• WiFi logins
• Loyalty programme

​

RFM Segmentation

Segment customers by Recency, Frequency, and Monetary value:

​

Automated Campaigns

Set up triggered marketing:

• Welcome series for new customers
• Birthday offers
• Anniversary of first order
• Win-back for lapsed customers
• VIP recognition for top spenders

​

Cross-Channel Attribution

Track customer journey across channels:

• First discovered via social media
• Signed up through WiFi
• First order via storekit
• Became regular customer

​

Reporting

Access combined reporting in Acteol:

• Customer acquisition by source
• Lifetime value by channel
• Campaign performance
• Location comparisons

​

Related