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The 125 Insights integration sends each accepted order to 125 Insights (formerly Feed It Back). 125 Insights then emails the guest its own feedback survey.

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Before you start

  • Get a webhook URL and an API key from 125 Insights. One URL and key cover every store on your account.
  • Sign in with a login that has access to every store. Other logins see only the This store switch, not the account connection.

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Connect your account

1

Open the integration

Go to Stores → your store → Settings → Integrations → 125 Insights (Feed It Back).
2

Enter the account connection

Under Account connection, enter the Webhook URL and API key from 125 Insights. The URL must start with https://.
3

Turn on the account

Switch on Enabled for the account, then click Save in the bar at the top of the page.
The URL, API key and Enabled for the account switch are shared by all your stores. Changing them on one store changes them everywhere. Once a key is saved, the API key field shows its last four characters. Leave the field blank to keep the saved key.

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Turn on a store

Orders are sent per store. On each store you want covered:
  1. Go to Stores → the store → Settings → Integrations → 125 Insights (Feed It Back).
  2. Under This store, switch on Send this store’s orders.
  3. Click Save.
If the account connection is not set up and enabled, This store shows “Orders won’t be sent until the account connection is set up and enabled.”
125 Insights matches orders to a store by its storekit store ID, which 125 Insights adds on their side. Orders from a store they have not added yet are stored, but those guests get no feedback email. When you switch on a new store, contact support so it can be sent to 125 Insights.

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Avoid two feedback emails

storekit’s own customer feedback emails also ask guests for feedback. If Stores → your store → Settings → Feedback is on as well, every guest with an email address gets two feedback emails. When both would be on, the dashboard asks Guests would get two feedback emails and offers:
  • Turn on 125 and turn off Feedback
  • Keep both on
  • Cancel
If both stay on, the page shows a notice with a Turn off Feedback button.

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What is sent

storekit sends an order to 125 Insights when the order is accepted. Each order includes:
  • The order type: dine-in, delivery or takeaway. Delivery and catering delivery orders are sent as delivery; pickup, curbside and catering pickup orders are sent as takeaway.
  • The guest’s name and email address, where known.
  • The order total, currency, items, table number and number of diners, where set.
  • The order time: the requested time for pre-orders, otherwise the time the order was placed.
Orders without a guest email address, such as most kiosk orders, are still sent, but 125 Insights sends no survey for them. If 125 Insights cannot be reached, storekit tries to send the order up to five times.