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Every ad, social post or email can send customers to a specific place on your storekit ordering page. These are the links you can build, from the whole menu down to a prefilled basket. All examples use order.storekit.com/my-restaurant. Replace my-restaurant with your store slug, and use your own domain instead if you have connected one.
There is no link that opens a single product’s details. You can’t link straight to one product’s pop-up, so for a product ad (for example in Google Shopping), use a category link or a basket prefill link instead.
Opens the store’s menu. https://order.storekit.com/{store-slug} on its own goes to the same place.
Opens the menu showing only that category. Use it to point an ad for “Pizzas” or “Lunch deals” at the right section. To find the categoryId, go to Menus → Edit on the menu, click the settings icon next to the category name, and copy the Category ID shown at the bottom of the edit panel. See Category ID.
A category ID belongs to one menu. If the category isn’t on the menu the customer is shown (for example a different store’s menu, or a menu you have since replaced), the link opens the full menu instead.
Opens the menu with {term} already typed into the menu search, showing the matching products. Search matches product names, category names and product descriptions. Encode spaces as %20, for example ?search=garlic%20bread.
Don’t use search links as an ad destination yet. The search term is only applied if the menu has finished loading when the page opens; on a fresh visit where the menu is still loading, the customer sees the full menu with an empty search box. Use a category link for ads instead.
Menu search only appears on menus with more than 20 products. On a smaller menu the search term is ignored and the full menu opens.
Adds products to the customer’s basket and opens the menu with the basket filled. It uses each product’s PLU, not its Product ID, and it does not open the product’s details. See Basket Prefill via URL for the full format, including modifiers and what happens when a product is unavailable. Add UTM parameters or ad click IDs to any of the links above, for example:
storekit captures them when the customer lands and attaches them to the order. Click IDs that ad platforms add to their links (such as gclid from Google Ads) are captured the same way. See Attribution Data for the parameters storekit records. When a link already has a query string (such as ?search=), join the UTM parameters with & instead of a second ?.

Basket Prefill via URL

Build links that add products to the basket

Categories

Find a category’s ID and organise your menu

Custom Domains

Use your own domain in your links

Promotional Banners

Link from banners on your own menu page