Customer Data

The Customers view in your dashboard gives you a complete picture of everyone who has ordered from your store. Use it to understand your customer base, identify your best customers, and export data for marketing campaigns.

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Accessing Customers

For business customers who order through several bookers, see Find and Review Company Customers. The Companies tab groups work email domains when catering is enabled on your account.

1. Go to Customers in the main menu
2. View your complete customer list

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Customer List

The customer list shows all customers who have placed orders, with key metrics at a glance:

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Customer Profiles

Click on any customer to view their full profile:

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Contact Details

• First name and last name
• Email address
• Phone number
• Company name (if provided)

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Order History

• Complete list of all orders
• Order dates and amounts
• Order status and fulfillment method
• Click any order to view full details

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Customer Metrics

• Total orders - Number of orders placed
• Total spent - Lifetime revenue from this customer
• Average order value - Total spent divided by number of orders
• First order date - When they became a customer
• Last order date - Most recent activity

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Marketing Consent

See whether the customer has opted in to receive marketing communications. This consent is captured at checkout when enabled.

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App

If your account uses App Studio, a customer’s profile shows whether they have your app. Customers who have downloaded it show Has the app since and the date in the profile header, and the profile has an App card with:

• When they downloaded the app and when they last opened it
• Visits and average spend over the same number of days before and after the download (up to 90 days on each side), with the change as a percentage
• The share of their orders since the download that were placed in the app

The download also appears in Activity as Downloaded the app. If the download was less than 14 days ago, the card says it’s too early to compare. If a customer has ordered in the app but no download is recorded, the header shows Ordering in the app since and the date of their first app order instead. Customers without the app have no App card.

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Searching and Filtering

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Search

Use the search bar to find customers by:

• Name
• Email address
• Phone number

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Filters

Filter your customer list by:

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Exporting Data

Export your customer data for use in email marketing platforms, CRM systems, or analysis tools.

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How to Export

1. Go to Customers
2. Apply any filters (optional)
3. Click Export
4. Choose your format (CSV)
5. Download the file

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Exported Fields

The export includes:

• First name
• Last name
• Email
• Phone
• Company name
• Order count
• Total spent
• Last order date
• Marketing consent status
• First order date

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Using Customer Data

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Email Marketing

Export opted-in customers to platforms like:

• Mailchimp
• Klaviyo
• Brevo (Sendinblue)

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Loyalty Programs

Identify your best customers for VIP treatment:

• High order count
• High total spend
• Frequent recent orders

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Win-Back Campaigns

Find lapsed customers to re-engage:

• Haven’t ordered in 30+ days
• Previously active (multiple orders)

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Customer Segmentation

Create segments based on behaviour:

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Privacy and Compliance

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GDPR Rights

Customers can request:

• Access - View all data you hold about them
• Deletion - Remove their data from your systems
• Portability - Export their data

Handle these requests through Contact Support.

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Data Retention

Customer data is retained while you have an active account. You can:

• Delete individual customer records
• Request bulk data deletion

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Marketing Consent

Only contact customers who have explicitly opted in:

• Check the marketing consent column before exporting
• Filter by consent status when creating marketing lists
• Respect unsubscribe requests promptly

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