The Untapped Potential of Video Content in Food Delivery Apps

Imagine a world where your favourite food delivery app, instead of static images of dishes, shows you mouth-watering videos of chefs preparing your favourite meals. You can almost smell the sizzling spices and hear the crackle of the frying pan. Suddenly, you're not just ordering food; you're immersed in a culinary adventure. That's the power of video content on your menu!

Watchful.ai reports, while social media platforms like TikTok and Instagram have embraced the shift from pictures to videos, food delivery apps are still playing catch-up. But the potential is enormous. Just think about it - TikTok for restaurants, but within your ordering app! It's like a foodie's dream come true.

But why is video content so important? Well, it's simple. Videos are engaging, informative, and let's face it, a lot more fun than static images. They can showcase dishes in a way that makes your stomach rumble and your mouth water. Plus, they can provide a behind-the-scenes look at how your food is prepared, adding a layer of transparency that customers appreciate.

So, how can you tap into this potential in your online ordering system? Here are 4 TikTok content for restaurant ideas:

• Showcase Your Dishes: Use videos to showcase your dishes in all their delicious glory. Show the ingredients, the cooking process, and the final product.
• Behind-the-Scenes Tours: Give your customers a behind-the-scenes look at your kitchen. Show them how their food is prepared and introduce them to the chefs behind their favorite dishes.
• Customer Reviews: Encourage your customers to submit video reviews of their orders. This not only creates engaging content but also builds trust with potential customers.
• Cooking Tutorials: Partner with chefs or influencers to create cooking tutorials using your dishes. This not only promotes your menu but also provides valuable content for your customers.

So, there you have it! Food delivery apps are no longer just about delivering food; they’re about delivering experiences. And with video content, those experiences are set to become more engaging, more immersive, and more delicious than ever before.

Unfortunately, Deliveroo, Just Eat and Uber Eats don’t have TikTok for restaurant videos - but look no further… At storekit, we introduced our new video menu feature for restaurants. Try storekit’s all in one takeaway system for restaurants, for free here. Or get in touch for a demo.

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