What is a QR code menu?
A QR code menu is a type of digital menu that customers can access by scanning a QR code with their mobile phones. Some QR code menus are PDF-based; others are mobile ordering menus, which let customers browse a menu, order, and pay on their own devices. StoreKit’s QR code menu is the latter.
Why use a QR code menu?
The adoption of QR code menus was propelled by the pandemic, with hospitality businesses looking for touchless menus to avoid shared surfaces. QR code menus that allow for mobile ordering offer additional benefits – like minimising contact between staff and customers, by removing the need for servers to take orders and payments.
What businesses can use a QR code menu?
QR code menus are increasingly being adopted by restaurants, pubs, and cafes – but their use isn’t limited to these businesses. We’ve found that QR codes menus are also being used for room service in hotels, and for food and drink orders in venues like theatres and cinemas.
If you’re looking to find out more about how a mobile ordering QR code menu could work for your business, check out the articles below:
- Order & Pay for pubs and bars
- Order & Pay for restaurants
- Order & Pay for cafes and coffee shops
- Order & Pay as a room service menu
- Order & Pay for theatres
How to build a QR code menu
Creating a QR code menu using StoreKit Order & Pay is quick and easy:
- Sign up to StoreKit Order & Pay for free.
- Build your menu by creating categories and inputting menu items.
- Download and print your QR codes.
Below, we’ve outlined the steps to create your mobile ordering QR code menu in more detail.
Step 1: set up a free order & pay account
To get started with your QR code menu, navigate to the StoreKit Order and Pay sign-up page, and click on the “create your store” button.
Fill in your contact details and click “create your account”. Add your store title, which will automatically appear as a part of your new menu’s URL. QR codes are generally a place to store information, so your QR code behaves like a link.
Add a restaurant description, which will appear at the top of your QR code menu. The aspect ratio of the cover photo will be 277 x 528, so you’ll need a picture which is approximately twice as wide as it is tall. It’s also big enough that you can include text in the picture if it’s large enough.
Next, add your business information, including your restaurant or pub’s address, website, and an email address. This email address will receive orders, so don’t use your personal email here. Add your opening hours, and you’re ready to create your menu! Click “create”.
This will generate the QR code for your mobile ordering menu.
Step 2: create your online ordering menu
You’ll automatically be taken to the menu-building page. You can create your categories – for example, “burgers”, “fries”, and “drinks” – and then populate them.
Make sure that you add modifiers, customiser options, and sides because they boost order sizes via digital menus.
Here are some examples of menus from Order & Pay users we love:
Step 3: print your QR codes
Next, go to your store tab and you’ll be able to generate QR codes. You can generate ones for individual tables (so that the table is already pre-selected when the customer is ordering) or you can print a generic one (so they’ll need to manually select their own table).
There are lots of different options when it comes to printing your QR code, including wood and metal – which tend to have nicer finishes.
Here are some tips on printing your QR code for your digital menu:
- It’s worth persevering to find some nice material. One US-based printer (linked in the article below) prints wooden QR codes for as little as $6 each. That means there’s no need to spend a fortune on printing your QR codes.
- Make your QR codes large (at least 2 x 2cm) and don’t invert the colours.
- Leave a border space.
You can also take a look at our more detailed advice on how to print a QR code for your restaurant.
StoreKit has an excellent support team. If you’re struggling with printing your QR codes, email email@example.com – we’re here to help!BUILD YOUR FREE QR CODE MENU
Displaying your QR codes
Make sure to display your QR codes in places where your customers can easily find and access them. If customers can’t find them, or if they’re not aware your venue uses a QR code menu, they’ll end up flagging your waiting staff down – which defeats the whole purpose of your QR code menus.
Some places we recommend you place your menu’s QR codes are:
- Tabletops and countertops
- Walls by tables
- Windows and walls near the entrance
Another crucial step is testing your menu QR codes – try using different devices to make sure that all your customers can access your QR code menus.
Take a look below to see examples of how our fantastic customers are displaying their QR codes in their venues:
Accessing your QR code menu
Accessing your QR code menu should be quick and easy for customers. All a customer needs to do is point their phone camera at a QR code until it’s detected. A notification will appear – clicking on this will navigate customers to your QR code menu.
Placing instructions beside your QR codes may be useful for customers who are new to QR code menus.
Customers can also access your menu via a URL, so it’s easy to showcase your digital menu on your website or social media. Alternatively, you can land your customers on your online menu when they use your store’s WiFi.
Advertising your QR code menu
Whilst social distancing remains the norm, making potential customers aware of your QR code menu can reassure them that your venue is safe to visit.
Placing a sandwich board with your menu’s QR code outside of your venue can let passersby know that you’re using contactless menus.
Including leaflets with your QR code menu in takeaway bags can encourage customers to visit your venue.
Website and social media
According to research by MGH, 77% of diners look up a restaurant’s website before visiting, and of this group, nearly 70% have been discouraged from visiting a restaurant because of its website. Make sure your website and social media channels let customers know about your QR code menu – being reassured that your venue has the appropriate health and safety measures in place can encourage customers to visit.
QR code menus after the era of social distancing
It’s clear that QR code menus make sense whilst social distancing remains the norm – but are they here to stay post-pandemic?
It’s likely that for a lot of consumers, the pandemic will have an enduring impact on their attitude towards hygiene practices, and that reducing shared surfaces will remain an attractive option. For hospitality businesses, updating QR code menus is easier and cheaper than updating paper menus.
Mobile ordering menus like StoreKit Order & Pay offer even greater benefits, with order and pay systems increasing customer spending. Order and pay systems also increase operational efficiencies – that means less waiting around to order and pay for customers and higher throughput and reduced labour costs for businesses.
Why should you create a QR code menu with StoreKit?
Progressive web app
With StoreKit, your QR code navigates to a progressive web app. PWAs offer an app’s fast load speeds and push notifications, without requiring downloading.
Some online ordering systems will require customers to download an app, but this can feel intrusive and offputting for customers. We especially recommend against opting for a native app-based menu for businesses where speed is key – like cafes and coffee shops, quick-service restaurants, food trucks, and bars. With StoreKit, it’s as easy as scanning a QR code, ordering, and paying.
The pandemic boosted the growth of the online ordering software market – but many newer brands will struggle to let you integrate with your EPOS of choice. StoreKit, however, offers an optional paid module that lets you integrate with over 40 major EPOS systems, including Lightspeed L and K series, TouchBistro, and Square.
If you’re looking to update your store technology, make sure to also check out our guide to restaurant management software for advice on choosing.
Payment processing-only pricing
The StoreKit Order & Pay software is free, so there are no sign-up fees or monthly commission fees. That means setting up is risk-free – you can try setting up your online ordering menu in under 20 minutes and then decide whether it’s for you or not, without spending a single penny.
StoreKit is a payment processor – that means you’ll only pay for payment processing once orders start coming through. A lot of software companies will display the price of their software itself, without including the additional fees for third-party payment processing that you’ll have to pay – so be sure to bear this in mind when you’re choosing your online ordering menu.
More than an order and pay software
StoreKit also offers a takeaway module, StoreKit Takeaway, which means you can have a single online ordering platform dedicated to managing both your in-store and takeaway orders. StoreKit Takeaway offers a delivery integration, or you can bring your own drivers.
Not sure whether your need your own dedicated takeaway platform? Check out our advice on how to choose a takeaway platform.
Customers love us
Don’t just take our word for it though – you can also find out more about why our customers love StoreKit.
“It’s innovative, it’s the future, it sets us apart, and it’s restaurants that make the most of digitalisation that I believe definitely will be at the forefront moving forward.”
– Frank Fishenden, Managing Director, Mangetout