What is a QR code menu?
A QR code menu is a type of digital menu – it is an online menu that customers can access by scanning a QR code with their mobile phones. The adoption of QR code menus was propelled by the pandemic, with hospitality businesses looking for touchless menus to avoid shared surfaces.
Some QR code menus are PDFs – others allow customers to order food and drinks and pay on their own devices. StoreKit Order & Pay is an example of a free QR code menu that allows for mobile ordering. Beyond contactless ordering and payment, order and pay menus boast a series of benefits for restaurants and pubs and bars, including boosted spend and an improved customer experience.
You can also take a look at some other top-tier table ordering apps for restaurants, pubs, and bars.
Why should you create a QR code menu with StoreKit?
With StoreKit, your QR code navigates to progressive web app. PWAs offer an app’s fast load speeds and push notifications, without requiring downloading.
Some online ordering systems will require customers to download an app, but this can feel intrusive and offputting for customers. We especially recommend against opting for a native app-based menu for businesses where speed is key – like cafes and coffee shops, quick-service restaurants, food trucks, and bars. With StoreKit, it’s as easy as scanning a QR code, ordering, and paying.
The pandemic boosted the growth of the online ordering software market – but many newer brands will struggle to let you integrate with your EPOS of choice. StoreKit, however, offers an optional paid module that lets you integrate with over 40 major EPOS systems, including Lightspeed L and K series, TouchBistro, and Square.
The StoreKit Order & Pay software is free, so there are no sign-up fees or monthly commission fees. That means setting up is risk-free – you can try setting up your online ordering menu in under 20 minutes and then decide whether it’s for you or not, without spending a single penny.
StoreKit is a payment processor – that means you’ll only pay for payment processing once orders start coming through. A lot of software companies will display the price of their software itself, without including the additional fees for third-party payment processing that you’ll have to pay – so be sure to bear this in mind when you’re choosing your online ordering menu.
Customers love us
Don’t just take our word for it though – you can also find out more about why our customers love StoreKit.
How to build a QR code menu
Step 1: set up a free order & pay account
To get started with your QR code menu, navigate to the StoreKit Order and Pay sign-up page, and click on the “create your store” button.
Fill in your contact details and click “create your account”. Add your store title, which will automatically appear as a part of your new menu’s URL. QR codes generally store information, so a QR code menu is really a link to an online menu.
Add a description, which will appear at the top of the page. The aspect ratio of the cover photo will be 277 x 528 so you’ll need a picture which is approximately twice as wide as it is tall. It’s also big enough that you can include text in the picture if it’s large enough.
Next, your business information – add your restaurant or pub’s address and an email address. This email address will receive orders, so don’t use your personal email here. Add your opening hours, and you’re ready to create your menu! Click “create”.
This will generate the QR code for your mobile ordering menu.
Step 2: create your online ordering menu
You’ll automatically be taken to the menu-building page. You can create your categories – for example, “burgers”, “fries”, and “drinks” – and then populate them.
Make sure that you add modifiers, customiser options, and sides because they boost order sizes via digital menus.
Menus with picture items can sell up to twice as much as those without – so make sure to add them where you can. Check out our tips for taking better Instagram food photos for hospitality businesses.
Here are some examples of menus from Order & Pay users we love:
You can also check out Cécile’s demo video below to see how quick and easy it is to set up your free QR code menu with StoreKit:
Step 3: print your QR codes
Next, go to your store tab and you’ll be able to generate QR codes. You can generate ones for individual tables (so that the table is already pre-selected when the customer is ordering) or you can print a generic one (so they’ll need to manually select their own table). Once you have the files, you have to print them.
You can take a look at our advice on how to print a QR code for your restaurant. There are lots of different options when it comes to printing your QR code, including wood and metal – which tend to have nicer finishes.
There is, alas, no way that we know of to print something for free. But here are some tips:
- It’s worth persevering to find some nice material. One US-based printer (linked in the article) prints wooden QR codes for as little as $6 each. So no need to spend a fortune, especially if the material is poor.
- Make your QR codes large and don’t invert the colours.
- Leave a border space.
StoreKit has an excellent support team. If you’re struggling with printing your QR codes, email email@example.com – we’re here to help!BUILD YOUR FREE MENU
Accessing your StoreKit menu
Aside from QR codes, customers can access your menu via a URL, so it’s easy to showcase your digital menu on your website or social media.
We also offer a takeaway module – StoreKit Takeaway – if that’s what you need. You can set up your takeaway menu following the same steps above.