Limiting Discount Redemptions

Redemption limits let you control how many times a discount can be used. Set a total cap across all customers, a per-customer limit, or both to manage your promotion spend.

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Redemption Limit Types

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Configuring Redemption Limits

1. Go to Marketing → Discounts in the sidebar
2. Click Create Discount or open an existing discount from the list
3. In the Limits section, turn on Total redemptions and/or Per-customer redemptions and set the values
4. Click Create Discount (or Save Discount when editing)

Leave Total redemptions off when any number of customers may use the code, and use Per-customer redemptions alone to cap each individual.

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Total Redemptions

Set a maximum number of times the discount can be used across all customers. Once the limit is reached, the discount can no longer be applied. Use cases:

• Limited offers - “First 50 orders get 20% off”
• Budget control - Cap the total number of discounted orders
• Scarcity promotions - Create urgency with limited availability

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Per-Customer Redemptions

Set a maximum number of times each individual customer can use the discount. This prevents a single customer from using the same discount repeatedly. Use cases:

• One-time welcome offers - £5 off your first order (limit: 1 per customer)
• Monthly rewards - Use up to 3 times per customer
• Fair usage - Prevent abuse of generous discounts

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Combining Both Limits

You can set both limits together for precise control. Example: A discount with 200 total redemptions and a per-customer limit of 2 means the discount can be used up to 200 times in total, but each customer can only use it twice.

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Combining with Other Settings

• Availability limits - Restrict to specific days, hours, and order types
• Scheduling - Set a date range for the discount
• Minimum spend - Require a minimum order value
• Give one product away free with a code - A free-item promotion that pairs a per-customer cap with a Maximum discount amount