Auto-applied discounts activate automatically when a customer’s order meets the configured conditions. No code is needed — the discount appears in the cart without any action from the customer.
Auto-applied discounts require storekit+
How It Works
- You create a discount and toggle Auto-apply on
- When a customer’s order meets the conditions (e.g., minimum spend, specific items), the discount is applied automatically
- The customer sees the discount reflected in their cart total
Benefits
- Frictionless savings - Customers don’t need to find or remember a code
- Encourages bigger baskets - Customers see the discount potential and add more items
- Perfect for targeted promotions - Apply to specific items or categories seamlessly
- Higher conversion - Removing the code entry step reduces checkout friction
Creating an Auto-Applied Discount
- Go to Discounts in the sidebar
- Click Add Discount
- Choose the discount type (percentage, fixed, or free delivery)
- Enter the discount value
- Toggle Auto-apply on
- Set your targeting (all products, specific categories, or specific products)
- Configure any additional restrictions
- Click Save
Targeting Options
| Scope | Description | Example |
|---|
| All products | Discount applies to the entire order | 10% off all orders over £20 |
| Specific categories | Only items in selected categories are discounted | 20% off desserts |
| Specific products | Only selected products are discounted | 50% off featured item |
Redemption limits do not work with auto-applied discounts. If you need to limit the number of times a discount can be used, use a code-based discount instead. Combining with Other Settings
Auto-Applied vs Code-Based
| Feature | Auto-Applied | Code-Based |
|---|
| Customer action | None | Enter code at checkout |
| Visibility | Automatic in cart | Must know the code |
| Best for | Site-wide offers, category deals | Targeted campaigns, influencer codes |
| Redemption limits | Not supported | Supported |
Use auto-applied discounts for promotions you want every eligible customer to receive, and discount codes for exclusive offers where you want to control distribution. 