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Free delivery discounts remove the delivery fee at checkout, making delivery orders more attractive to customers. They’re one of the most effective ways to boost takeaway and delivery sales.

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Creating a Free Delivery Discount

  1. Go to Discounts in the sidebar
  2. Click Add Discount
  3. Enter a discount code (minimum 3 characters, letters and numbers only)
  4. Select Free Delivery as the discount type
  5. Configure any restrictions (see below)
  6. Click Save

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How It Works

When a customer applies a free delivery discount code (or the discount is auto-applied), the delivery fee is removed from their order total at checkout. The discount only affects the delivery fee — product prices remain unchanged.

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Combining with Other Settings

  • Auto-applied - Remove the need for a code so delivery is automatically free when conditions are met
  • Minimum spend - Require a minimum order value before free delivery applies
  • Availability limits - Restrict to specific days, hours, or order types
  • Redemption limits - Control how many times the discount can be used
  • Scheduling - Automatically activate and deactivate free delivery during set periods

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Examples

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Always-on Free Delivery

  • Code: FREEDELIVERY
  • Minimum spend: £15
  • Use case: Encourage delivery orders above a certain value

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Promotional Free Delivery

  • Code: DELIVER0
  • Availability: Weekdays only
  • Use case: Boost quieter weekday delivery orders

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Auto-applied Free Delivery

  • Auto-apply: On
  • Minimum spend: £30
  • Use case: Reward larger orders with free delivery automatically
Free delivery is especially effective during quieter periods. Combine it with day and hour restrictions to target slow times without giving away delivery fees during peak hours.