Minimum Spend & Maximum Discount

Minimum spend and maximum discount settings give you precise control over your discount economics. Require customers to reach a spending threshold before a discount applies, and cap the total discount to protect your margins.

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Minimum Spend

Set a minimum order value that must be reached before the discount can be applied. If the order total is below the threshold, the discount will not apply.

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Configuring Minimum Spend

1. Go to Marketing → Discounts in the sidebar
2. Click Create Discount or open an existing discount from the list
3. In the Limits section, turn on Minimum spend and enter the value
4. Click Create Discount (or Save Discount when editing)

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Use Cases

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Maximum Discount

Cap the total discount amount that can be applied to a single order. This is particularly important for percentage discounts where the discount scales with order size.

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Configuring Maximum Discount

1. Go to Marketing → Discounts in the sidebar
2. Click Create Discount or open an existing discount from the list
3. In the Limits section, turn on Maximum discount amount and enter the value
4. Click Create Discount (or Save Discount when editing)

Maximum discount amount is only shown when Type is Percentage.

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Example

A 20% discount with a £15 maximum discount cap:

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Combining Both Settings

Use minimum spend and maximum discount together for well-controlled promotions. Example: 20% off with a £50 minimum spend and a £15 maximum discount cap. Customers must spend at least £50 to qualify, and the discount will never exceed £15 regardless of order size.

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Combining with Other Settings

• Availability limits - Restrict to specific days, hours, and order types
• Redemption limits - Control how many times the discount can be used
• Delivery fee inclusion - Choose whether the delivery fee counts toward the minimum spend
• Give one product away free with a code - Using Maximum discount amount to stop paid modifier extras being given away