Minimum spend and maximum discount settings give you precise control over your discount economics. Require customers to reach a spending threshold before a discount applies, and cap the total discount to protect your margins.
Minimum Spend
Set a minimum order value that must be reached before the discount can be applied. If the order total is below the threshold, the discount will not apply.
Configuring Minimum Spend
- Go to Discounts in the sidebar
- Click Add Discount or edit an existing discount
- In the discount settings, enter a Minimum Spend value
- Click Save
Use Cases
| Minimum Spend | Discount | Purpose |
|---|
| £15 | Free delivery | Encourage larger delivery orders |
| £25 | £5 off | Incentivise orders above a target value |
| £50 | 20% off | Reward high-value orders |
Maximum Discount
Cap the total discount amount that can be applied to a single order. This is particularly important for percentage discounts where the discount scales with order size.
Configuring Maximum Discount
- Go to Discounts in the sidebar
- Click Add Discount or edit an existing discount
- In the discount settings, enter a Maximum Discount value
- Click Save
Example
A 20% discount with a £15 maximum discount cap:
| Order Total | Calculated Discount (20%) | Applied Discount | Savings |
|---|
| £30 | £6 | £6 | Full 20% |
| £50 | £10 | £10 | Full 20% |
| £75 | £15 | £15 | Full 20% (at cap) |
| £100 | £20 | £15 | Capped at £15 |
Combining Both Settings
Use minimum spend and maximum discount together for well-controlled promotions.
Example: 20% off with a £50 minimum spend and a £15 maximum discount cap. Customers must spend at least £50 to qualify, and the discount will never exceed £15 regardless of order size.
For percentage discounts, always consider setting a maximum discount cap. Without one, a 20% discount on a £200 order would give £40 off, which may exceed your intended promotion budget.
Combining with Other Settings
