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Your store URL is the link customers use to view your menu and place orders. Share it on social media, your website, or in messages to drive online orders.

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URL Format

Every storekit store has a URL in this format:
The store-slug is a URL-friendly version of your store name. For example, a store called “The Great Burger Co” would have a slug like the-great-burger-co.

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Finding Your Store URL

Your store URL is available in two places in the dashboard:

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Store Settings

  1. Go to Store Settings > Store Details
  2. Your store URL is displayed on this page

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Store Designer

  1. Open the Store Designer
  2. The preview link at the top of the designer shows your live store URL
You can also find your store slug in the browser address bar when editing your store in the dashboard.

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Sharing Your Store URL

Share your store URL anywhere you want customers to find you:
  • Social media — post the link on Instagram, Facebook, or X
  • Your website — add an “Order Now” button linking to your store
  • Google Business Profile — add it as your ordering link
  • Email and SMS — include it in marketing messages

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Multi-Store URLs

If you manage multiple stores, each store has its own unique URL with its own slug:
Your store group also has a URL that displays all of your locations in one place, letting customers choose which store to order from.

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Store Slugs and Custom Domains

Your store slug is set when the store is created and stays fixed afterwards. Renaming your store changes the name customers see, but it does not change the slug or the store URL. There is no field in the dashboard for editing a slug — slug changes are a support request, so contact support if you need one. If your brand has a custom domain, the same slug is used on it:
One custom domain serves every store in the brand, so the slug is always part of the path — a domain cannot be pointed at a single store. Your order.storekit.com/{store-slug} URL stays live alongside the custom domain and does not redirect to it automatically.

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QR Codes

Your store QR code points to the same store URL. When customers scan the QR code, they are taken directly to your menu and ordering page.
If support changes your store slug, your store URL changes with it. Any QR codes you have already printed — including table-talkers and signage — and any links you have already shared will still point to the old URL and will stop working. Customers scanning old QR codes or clicking old links will not reach your store.
Finalise your store slug before printing QR codes or sharing your store URL. If you need to change your slug after QR codes are already in circulation, contact support so the old URL can be redirected to your new one.
Bookmark your store URL and test it regularly to make sure everything looks right from a customer’s perspective.

Related topics

Create and share storekit payment linksFood Trucks & Pop-upsBasket Prefill via URLGoogle Business Profile3. Build Your Menu