Sales reports give you a detailed view of your store’s operational performance, including revenue breakdowns, product popularity, and order trends.
Accessing Sales Reports
Go to Analytics > Sales in your dashboard. Select a store and date range to view your data.
Report Types
Sales reports can be generated in two modes:
| Type | Day Boundary | Pre-order Recording |
|---|
| Transactional | Day ends at midnight | Pre-orders recorded on the date payment is taken |
| Operational | Day ends at 5:00 AM | Pre-orders recorded on the date the order is placed for |
Choose Operational if your business operates late at night and you want early-morning orders grouped with the previous day’s trading. Choose Transactional for standard calendar-day reporting.
Available Data
Sales reports include the following breakdowns:
Revenue
- Revenue by area — Sales split by ordering channel (e.g. Order and Pay, delivery)
- Average order value — Mean spend per order across the selected period
- Delivery revenue — Revenue from takeaway and delivery orders
Order Trends
- Orders by time of day — Identify your peak trading hours
- Orders by day of week — See which days drive the most volume
Products
- Most popular products — Top-selling items ranked by quantity
- Most popular categories — Best-performing menu categories
Additional Metrics
| Metric | Description |
|---|
| Tips by day | Daily tip totals collected through your store |
| Discount summaries | Breakdown of discounts applied across orders |
| Refunded orders | Orders that were fully or partially refunded |
| Failed orders | Orders that failed to complete |
Exporting Data
Click Export to download your sales report data as a CSV file.
