Opening a Report
- In the sidebar, click Analytics, then Reports.
- Click a report tile. The page lists them under the headings Sales, Products & Categories, Operations, Discounts & Refunds and Feedback.
- Use the tabs across the top of any report to switch between reports without going back. All Reports returns you to the tiles.
Reports and What They Show
The tab list is fixed. Column names are as they appear in the dashboard.Every revenue figure in these reports is gross: what the customer paid, including VAT and before fees. Sales by product and Sales by categories have no net column. Net revenue (gross minus payment and platform fees) is only reported as a daily total in the Daily Summary, and “Net” never means net of VAT — see How VAT and tax are treated in reports.
Choosing Transactional or Operational Reporting
Next to the date range, the Reporting dropdown offers two fixed options:
Choose Operational if you trade past midnight and want early-morning orders grouped with the previous day’s service, or if you take pre-orders and want them to appear on the day you fulfil them. The setting applies to the report you are viewing; it resets to Transactional when you open another report.
Printing and Exporting
Every report has Print and Export buttons above the date range. Export downloads the report table as a CSV; the charts are not included. There is no scheduled or emailed export in the dashboard.Related
- Reports Overview — Full list of available reports
- Fee Report & Daily Summary — View fees and reconcile payouts
- Refunded Orders Report — Detailed view of all refunds
- Pre-Orders Product Report — Pre-order demand by product