A fixed discount applies its full value on every order it is used on. For example, a £100 discount takes £100 off each qualifying order — it does not work like store credit or deplete a running balance. To limit your total exposure, set a per-customer or global usage limit.
Creating a Fixed Discount
- Go to Marketing → Discounts in the sidebar
- Click Create discount
- Enter a discount code (minimum 3 characters, letters and numbers only)
- Select Fixed as the discount type
- Enter the discount amount (e.g., £5)
- Configure any restrictions (see below)
- For a new discount, click Create discount. For an existing discount, click Save in the Unsaved changes bar at the top of the page
When to Use Fixed Discounts
Fixed discounts are particularly effective for:Combining with Other Settings
- Minimum spend - Require a minimum order value to prevent the discount exceeding the order total
- Availability limits - Restrict to specific days, hours, or order types
- Redemption limits - Control how many times the discount can be used
- Delivery fee inclusion - Choose whether the delivery fee counts toward the discountable total
Examples
First Order Incentive
- Code: WELCOME5
- Amount: £5 off
- Per-customer limit: 1
- Use case: Encourage new customers to place their first order
Spend Threshold
- Code: SAVE10
- Amount: £10 off
- Minimum spend: £25
- Use case: Increase average order value by rewarding larger orders